Amadeus,
one of the world's leading providers of technology solutions to
the travel
industry, now assumes the highest level of PATA
membership, along with fellow PATA Premier Partner, Visa.
PATA
and Amadeus will work together to the grow Asia Pacific visitor
economy in a responsible way. They will leverage data from their
joint resources, including Amadeus' Total Demand airline passenger
database.
PATA
and Amadeus will collaborate on joint initiatives, including air
passenger service development for destinations. Amadeus' Total Demand
data will be available on PATAmPOWER, the Association's mobile data
platform for members.
PATA
CEO Mr Martin J. Craigs, said: "Our new partnership with Amadeus
will benefit all PATA members. With Amadeus we will generate deeper
insights into the Asia Pacific visitor economy. PATA will correlate
data from Amadeus with data from other partners. This will give us
comprehensive insights on PATAmPOWER. It will also strengthen our
advocacy program."
Mr
Karun Budhraja, Vice President Corporate Marketing Communications,
Amadeus Asia Pacific said: "We remain committed to working with
the industry to help grow the travel sector, and we're delighted to
become a Premier Partner with PATA."
