Digital
Alchemy, the pioneer of customer relationship management (CRM) and
e-marketing solutions
for the global hospitality market, is building on its international
popularity with the launch of its first sales office outside North
America.
The
company's new regional headquarters
in London enhances hotel client service
for properties across Europe, the Middle East and Africa, and will
help Digital Alchemy expand even further beyond the 53 countries in
which it already counts clients.
Heading
up its new international sales office in London is Nigel
Allport, a highly respected sales executive with
more than 20 years experience in the hospitality technology sector.
Allport joins Digital Alchemy from Agilysys Inc., where he held
a senior
executive and sales
leadership position serving
as director of business development
for Europe, the Middle East and Africa (EMEA).
In
his new role as Digital Alchemy's Vice President of Sales for EMEA,
Allport is responsible for leading all sales and customer operations
in the region. In collaboration with the Digital Alchemy's
Texas-based global headquarters, Allport will reach out to industry
leaders, business partners and consultants to ensure that
Digital Alchemy's solutions and value proposition are understood to
accelerate the company's overall growth.
"I
am thrilled to join Digital Alchemy during this time of tremendous
growth for the company. Digital Alchemy's suite of mobility solutions
is exactly what the hospitality industry is clamoring for right now
in a post-recession environment where operators are looking to drive
additional revenues and to secure the customers they have already,"
Allport says. "Digital Alchemy's customizable products enhance
guests' hotel stays and genuinely add value to hotels."
CEO
Don Hay says Allport was selected for this critical position because
of his experience maximizing internationalclient satisfaction
through enhanced service and support as well as his comprehensive
knowledge of the needs of the hospitality industry. "We have
been impressed with Nigel and his work for many years, and we are
very excited to have him join our Digital Alchemy team," Hay
says. "His reputation in hospitality is simply unmatched and
with our new alliances with European headquartered property
management companies, he is the perfect person to help us expand our
operations in Europe, the Middle East and Africa."
Digital
Alchemy's flagship product is its eRelationship module, which
simplifies coordination of hotel pre-arrival messaging,
including confirmation emails and amenity up-selling. The technology
includes embedded post-stay customer feedback features that
provide hotels with a complete view of guest satisfaction
and areas needing improvement. eRelationship uses automated,
color-coded text to quickly identify key comments and issues, and
feedback is tied to specific reservations to help address specific
guest issues.
Digital
Alchemy products are designed to help hotels of all sizes
craft profitable, long-term relationships with guests. With
reservation confirmations, cancellation notices,
pre-stay marketing messages and post-stay greetings
automated and customized to upsell amenities and reaffirm customer
loyalty, Digital Alchemy includes myriad opportunities to build
incremental revenue through its CRM email platform. Automated
messaging can be customized seasonally, by rate codes or
by dozens of other characteristics of individual guests.
In
moving to Digital Alchemy Allport said "he is combining three
passions: hospitality technology, mobility and innovation". He
continued, "The hospitality industry in many ways lags behind
the airline industry; however, with Digital Alchemy's innovation and
creativity, they have the solutions to enable the industry to catch
up and provide guests with an enhanced and personalized experience."
Allport also commented on the back-up support where "Digital
Alchemy puts a premium on client service by assigning
dedicated account managers to each hotel and making
technicians and company executives available to respond immediately
to any question or concern, or to make on-the-fly changes to the
platform as needed."
For
more information on
Digital Alchemy's comprehensive suite of CRM and
e-marketing solutions, please visitwww.Data2Gold.com.
