Terry
Dale, president and CEO of The United States Tour Operators
Association (USTOA), announced the launch of the association’s new
website featuring enhanced search tools for consumers and travel
agents, called “Find Your Dream Vacation,” vibrant destination
photography, a dedicated travel agent page, and freshly designed
member room.
“The
new website is a major step towards USTOA’s mission to grow
awareness among consumers and our travel agent partners as it clearly
communicates who we are as an association, offering a fresh,
simplified user experience,” added Dale. “The redesign
prominently showcases USTOA’s unique distinctions like the $1
Million Travelers Assistance
Program,
while also inspiring a sense of experiential travel and peace of
mind, all characteristics on which we pride our membership.”
The
homepage features a dynamic layout of bold
graphics and intuitive navigation, conveniently displaying foremost
information for consumers, travel agents, and members, from
destination spotlights and upcoming network events to how to join.
Featuring
new, robust search capabilities, the “Find Your Dream Vacation”
tools allows travelers and travel agents to research tour and travel
package providers by activity, destination, tour
operator, or entering any term. The search results
page provides a snapshot of each applicable tour operator brand
with click-throughs to more in-depth member profiles featuring
travel-inspiring imagery, at-a-glance details on destinations,
programs and services, activities, budget, and a direct
link to the member company website.
The
new Travel Agent Resources page creates easy access for
travel agent partners to search the Active
MemberDirectory and find educational tools and
collateral. “This section is a major enhancement for our travel
agent partners and has been designed to expand as new training,
educational opportunities and
webinars are provided by members,” Dale added.
The
Members’ Room now offers quicker access to member resources and
webinars, conference news, minutes from meetings, logo downloads for
collateral, updates from the Department of Transportation, and more.
In addition, members will find easier management of company profiles
through simplified uploads and edit pages. For added convenience, the
member database search has been moved to left center of the web page
for effortless navigation tobusiness colleagues
and potential partners.
The
newly launched USTOA website is mobile, web, and e-reader compatible.
For questions and more information on USTOA, visit www.ustoa.com
