 |
| Nice |
Starting
in Nice, on Feb 20, 2013, the association will open a new forum on
“Cities as cruise destinations” and the main conference theme
will be “how tourism shapes tomorrows cities”.
The
conference will also look into the impact of low cost carriers,
convention centres, retail and art museums on the city.
The
ECM summer conference in Copenhagen June 5-8, 2013 will be devoted to
an exploration of the idea of “the eventful city.” It will
examine the impact of events on the city; the role that city tourist
organisations play in creating and hosting events and a series of
case studies of how European Cities have been successful at bidding
for major events.
In
Biarritz last November, the association ran its conference on the
theme of “integrated city marketing – everyone in the city sells
the city.” It considered how various stakeholders within the city
(residents/tourists/meetings
industry/politicians/industry/expats/film industry/creative
industries) play a key role in securing the reputation of the city
and looked at the challenges and opportunities of trying to create a
city brand that connects the various threads together. It included
presentations from London & Partners, Marketing Manchester and I
Amsterdam, as well as a key note from Isabel Bardinet, CEO of the
European Society of Cardiology.
Garry
White went on to say: “our members have the insider perspective on
what really makes their cities successful and conversely they know
what the barriers to growth actually are. A few key take-outs for me
from Biarritz were the importance of taking residents into account
when building city brands and the political dimension to it all... In
our conferences, we openly share our experiences and learn from each
other and ultimately this makes us all more effective and
competitive. That’s the heart and soul of ECM.”
