Thomas
Cook (India) Ltd, India’s largest integrated travel
and travel related financial
services company, introduces a new vibrancy, spirit
of adventure, fun and learning with India’s first youth
centric travel product range – ‘Rock-On Holidays’
Historically, travel in
India has largely been the domain of the 35-60 year old age
group. Thomas CookIndia’s customer analysis however, unearthed
a strong, emerging trend: almost 45% of its individual holiday
travelers are Youth, and this segment is poised to grow at an
exponential rate of 25-30%. The analysis also uncovered an
interesting insight/business
opportunity: for the young traveler of today, travelis
clearly not about traversing the distance between point A and B, but
rather a voyage of discovery – of new places, and importantly -
different, exciting non-traditional experiences.
In
a focused endeavour to tap this new and powerful youth market, Thomas
Cook India has been swift to seize the first mover advantage
with the launch of its unique Youth travel portfolio,
‘Rock-On Holidays’
The
product team of ‘Rock-On Holidays’ has designed a delightful
diversity of youthful experiential itineraries at destinations
carefully handpicked to enthuse its avid young travelers, and
starting from an unbelievable INR 35,000 - bike tours and pub crawls
in Spain, scuba
diving at Ko Samet, elephant trekking
& rafting in Bali, Queenstown’s high adventure activities,
mountain biking, para gliding & alpine trekking in Switzerland,
Orlando’s Clearwater beach tripping, Kilimanjaro climb in Tanzania,
Iceland’s stunning Northern Lights tour, Horse trails in South
Africa, a local village experience in Laos, and more.
Keeping
the unique interests of India’s young travelers in mind, ‘Rock-On
Holidays’ offers exhilarating and engagingactivities like
I-fly, fissure snorkelling, ice-climbing, kayaking, zip-trekking,
snow-mobiling, glacier hiking and unconventional ways of touring- via
horseback, Segway, bicycling, or even a Ferrari drive experience.
Experimental off-beat journeys with that unique adrenalin rush form a
hallmark of the ‘Rock-On Holidays’ product line.
Thomas
Cook India’s case studies have indicated the clear intent of
youth- Partying is a priority! ‘Rock-On Holidays’ has hence
included the best of world famous clubbing capitals: Miami, with a
special ‘One Single
Party Pass’ offering unlimited entry to the
choicest night clubs; Las Vegas with a unique ‘VIP Pool Party
tour’; an inimitable ‘Dine with an Astronaut’ experience in
Orlando and Europe’s top party place- Ibiza.
Food
and wine are emerging as key interests that captivate
our evolving youth segment, and Rock-On Holidays has captured unique
gastronomic and wine-beer experiences as part of its itineraries.
Today’s
young travelers are increasingly looking for meaningful yet fun
learning experiences and hence the inclusion of engaging training
sessions for scuba diving, surfing, sailing, flamenco dancing
and even culinary
classes in the Rock-On Holidays portfolio.
Another
important perspective that ‘Rock-On Holidays’ has kept in mind is
that all packages are attractively priced to ensure value-for-money.
Accommodation is kept affordable with an eclectic mix of from basic
hotels to youth hostels.
Commenting
on the launch of ‘Rock-On Holidays’, Mr. Madhav Pai, Director-
Leisure Travel (Outbound), Thomas Cook(India) Ltd
said, “At Thomas Cook (India) Ltd, we’ve been observing
with delight the emergence of Gen Y Indian travellers - a confident
and experimental segment with rapidly growing purchasing power. Their
hunger for nontraditional, experiential travel has been the
driver of our path-breaking initiative, Rock-On Holidays. With its
diversity of unique travel experiences and
innovative activities, we are confident that Rock-On Holidays,
from Thomas Cook, will address a latent need of this powerful
youth market and help us create a new generation of customers for the
brand”
