PhoCusWright
is the research authority providing information and analysis in the
travel, tourism and hospitality industry. It is headquartered in
the United
States with Asia Pacific operations based in India
and local analysts on five continents.
The
partnership will provide PATA with access to PhoCusWright’s
globally recognised research, including highlightsthat
will be shared with
the Associations’ members. PATA in turn provides an opportunity for
PhoCusWright to continue to grow its brand throughout the Asia
Pacific region.
Mr
Martin J Craigs, PATA CEO, said: "I’m delighted to welcome
PhoCusWright to PATA Next Gen. As a leader in travel and tourism
research, PhoCusWright joins our existing partners, including
comScore, Dragon Trail, SinoTech Group and STR Global to offer a
strong support network in travel research for PATAmPOWER.”
Mr
Bruce Rosard, Vice President, Sales and Marketing, PhoCusWright said:
“Our partnership with PATA has a number of moving parts, including
the launch of an in-depth study on next generation payment processing
for travel. We look forward to building a strong partnership that
furthers our efforts in the region.”
