A
workshop during the WTM fair in London on Nov. 7, 2012 shows new ways
to satisfy the search of the “New Chinese Tourists” for
customized experiences.
The
workshop “Welcoming Chinese Customers: Niche Markets – Trainings
and Quality – Social Media Marketing” is organised by four
leading research, consulting and marketing organisations from Europe
and China: COTRI China Outbound Tourism Research Institute (Germany),
COTA China Outbound Tourism Academy UK), Rossetto Solutions (Italy)
and Dragon Trail Interactive (China).
During
the workshop the new Chinese Tourists Welcoming Online Training
Programme, Chinese Tourists Welcoming Quality Label and Chinese
Tourists Welcoming City Label will be presented for the first time to
the public.
The
workshop will take place on Nov. 7, 2012, from 16.30-18.00 h, at
ExCel South Gallery Room 17. Practical advice will be offered by the
experts on how to establish successful offers in the Chinese market
in five steps:
1)
Understanding the specific demands of Chinese customers
2)
Training staff online and offline
3)
Gaining visibility through China-specific quality labels for service
providers and destinations
4)
Developing successful niche products
5)
Creating a prestigious brand through social media marketing.
