The findings highlight growing concerns among employers regarding the readiness of graduates entering the sector. According to the study, 22% of recruiters believe hospitality graduates lack motivation and self-awareness, while 25% consider them unprepared for the realities of working in the industry.
As a result, employers are adopting more cautious recruitment approaches, with 44% stating they trust candidates with existing connections more, and 38% indicating that such relationships help reduce hiring risks.
Recruiters also place value on candidates who have developed professional networks during their studies. A quarter of respondents identified the quality of career services or alumni networking events at universities as a key factor when evaluating applicants, while 17% highlighted the importance of opportunities to engage with industry partners.
Work experience remains a significant differentiator, with two fifths of recruiters stating that candidates who participated in on-the-job placements during their studies are more likely to be selected.
Beyond recruitment, networking is also linked to workplace performance. The research shows that 68% of recruiters believe graduates who actively engage in networking opportunities are better prepared for professional environments, reflecting the increasing importance of soft skills such as communication.
Looking ahead, the trend is expected to continue, with 15% of recruiters indicating that established professional networks will become even more important for graduate employability over the next five years.
“The graduate job market is more competitive than ever, so it’s crucial that institutions prepare candidates for the realities of modern business to give them the best possible chances of securing the roles in hospitality they deserve. While good grades and theoretical knowledge remain important to prove competence, strong networks and practical experience play an equally significant role in helping graduates to stand out.
“At Regent’s, we’re proud to support our Luxury Hospitality Management students with industry placements and direct access to global organisations and industry leaders. Establishing these valuable connections, alongside developing a clear understanding of how businesses operate, prepares students for the workplace and enables them to thrive in their chosen careers.” said Geoff Smith.
