The initiative brings together products, talent and data assets from both
organisations into a unified platform designed to deliver predictive traveller
insights and multichannel engagement capabilities at global scale.
According to RateGain, the integration combines complementary capabilities while preserving the expertise and customer value developed by each organisation. The alignment is intended to strengthen product capabilities and expand data resources across the combined platform.
Bhanu Chopra, Founder and Managing
Director of RateGain, said: “Our mission is to simplify
growth for travel brands by unlocking the full potential of integrated data.
Adara joining Sojern under one roof, represents a defining step in that
journey. We are creating a platform that combines deep travel-intent
intelligence with global media activation and performance capabilities,
delivering a unified growth engine designed to set new benchmarks for the
industry.”
Mark Rabe, CEO of Sojern, said: “We’re proud to have Adara join our ranks, and even further
increase our capability to deliver on the demands of the rapidly evolving
travel marketing industry. By uniting our people, data, and technology under
the Sojern brand, we are creating an undeniable powerhouse that connects
marketing, distribution, and revenue decisions. This alignment allows us to
focus on what matters most: helping our customers navigate a complex travel
landscape and capture every opportunity for growth.”
Under the integration, the Adara workforce will remain within the
organisation and will operate under a newly structured leadership framework.
The consolidation forms part of a broader strategic initiative by RateGain
to develop an AI-powered growth platform for the travel and hospitality
sectors. The platform is intended to support companies in improving marketing
performance and increasing direct bookings through the use of integrated data
and analytics.
Tags: Bhanu Chopra, RateGain, Mark Rabe, Sojern, Adara
