Since its Boxing Day release, the film has grossed
more than £100 million worldwide. Beyond box office performance, data indicates
that the story of a champion table tennis player set in 1950s New York has
translated into heightened demand for real-world experiences linked to the
sport.
Analysis shared by Bókun, a booking management platform and part of Tripadvisor, shows that searches for “table tennis championships”
increased by 5,000% in the period following the film’s release. In the last 30
days alone, Google recorded approximately 2.6 million searches globally for
“table tennis”.
The data also points to growing interest in major international events. Searches for “World Team Table Tennis Championships 2026”, scheduled to be hosted in London, increased by 5,000% over the past month, indicating rising awareness and intent related to live sports travel.
Beyond competitive events, the film appears to be
influencing demand for social and participatory sports experiences. Searches
for “social sport experiences” reached an all-time high in December and
increased by 688% year-on-year.
Venue-led experiences linked to table tennis have also
seen notable growth. Searches for ping pong bars and themed venues increased
across multiple markets, including a 2,600% rise in searches for “Space Pong
NYC” following the film’s release. In Europe, searches for “ping pong bar
Amsterdam” rose by 250%, “table tennis bars Denmark” increased by 79%, and
interest in “ping pong brunch experiences” grew by 250% in the last month.
“As searches for live
events and related experiences surge following the release of Marty Supreme,
it’s clear film and television continue to act as cultural accelerators –
pushing niche interests into the mainstream and breathing new life into
destinations, events and experiences,” said Samuel Jefferies, Senior
Growth Marketing Manager at Bókun.
“With searches for the
‘World team table tennis championships 2026’ increasing by more than 5,000%
since its release, the film is having a direct impact on live event tourism. Hosted in London, this reflects how powerful
cultural moments can boost global tourism,” he added.
“Even more interesting is the impact the Marty Supreme film is having on the
rising trend of social sports experiences. With Google search traffic showing
an increase in searches for ping-pong bars and table tennis venues globally, we
predict the film will have a significant influence on travel experiences and
choices in 2026,” Jefferies
said.
“This presents an exciting opportunity for experience providers worldwide to package interactive, social activities into bookable experiences that align with the cultural phenomenon surrounding Marty Supreme,” he concluded.
Tags: Samuel Jefferies, Bókun
