Leadership at the World Economic Forum
During
high-level discussions at the World Economic Forum in
Davos, Switzerland, Saudi Arabia’s Minister of Tourism, Ahmed Al-Khateeb, outlined a clear strategy. He
stressed that governments should plan tourism with the same discipline used for
transport, energy, and digital systems. This approach supports long-term
investment and inclusive development.
Tourism growth demands structure
Global travel continues to expand. International
arrivals move toward an estimated two billion by 2030. Growth alone does not
guarantee value. Strong planning ensures sustainability, safety, and social
benefit. Tourism systems require governance, data, and accountability. When
leaders plan early, destinations scale responsibly and protect communities.
Saudi Arabia’s Vision 2030 model
Saudi Arabia offers a working example through Saudi Vision 2030. Tourism now anchors the Kingdom’s economic diversification. In 2025, Saudi Arabia welcomed about 30 million inbound visitors. The national target aims for 150 million visitors by 2030.
The country leads global tourism investment. Capital
flows into destinations, aviation networks, digital platforms, and workforce
development. Tourism contributes nearly five percent of direct GDP. More than
one million people work in the sector. These results show how policy alignment
turns ambition into delivery.
Master-planned destinations set standards
Saudi Arabia applies a master-planned model to destination development. Projects such as AlUla, Diriyah, and the Red Sea Project reflect this approach. Each project integrates infrastructure, environmental protection, culture, and community benefit.
This model improves investor confidence. It also
raises quality of life for residents. Clear governance reduces risk. Long-term
planning protects heritage and natural assets while welcoming visitors.
Beyond Tourism: a system-level agenda
Saudi Arabia works with global partners to elevate tourism policy. The Beyond Tourism initiative, developed with the World Economic Forum, reframes tourism as a system that connects sustainability, resilience, inclusion, and capital. Policymakers now discuss tourism alongside trade and industrial strategy. This shift helps leaders measure tourism’s productivity and economic impact with greater accuracy.
TOURISE accelerates execution
The Kingdom also
promotes delivery through TOURISE, a global
platform that links governments, investors, and
industry leaders. Since launch, TOURISE has convened nearly 10,000 leaders from
more than 100 countries. It has helped catalyze over USD 113 billion in
tourism-related investment. The next global gathering is scheduled for March
2027.
Tourism’s global economic role
Travel and
tourism account for about ten percent of global GDP. The sector supports more
than 357 million jobs worldwide.
These jobs span skills and regions, making tourism one of the most
inclusive economic engines. Beyond income, tourism strengthens people-to-people
exchange. This role matters more during periods of geopolitical tension.
Supporting underserved destinations
Saudi Arabia
also calls for shared growth. Many regions remain under-visited, particularly
in Africa and Latin America. By sharing expertise, capital, and planning tools,
countries can build resilient tourism economies.
Tourism can sustain dialogue when formal channels weaken. Responsible
leadership turns travel into a stabilizing force.
Saudi House and global dialogue
At Davos, Saudi Arabia expanded engagement through
Saudi House. The platform hosted more than 20 sessions across six themes,
including investment, human capability, and quality of life. It also launched
“NextOn,” a series of talks from global thought leaders. These sessions
reinforced Saudi Arabia’s role as an active partner in global economic
dialogue.
Practical Guide for Travelers to Saudi Arabia
What draws visitors
Saudi Arabia offers heritage, nature, and modern
culture in one destination. Travelers explore ancient sites, desert landscapes,
and new coastal resorts.
Key places to visit
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AlUla: Rock formations, archaeological sites, and curated cultural
experiences.
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Diriyah: The birthplace of the Saudi state with restored architecture and
museums.
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Red Sea coast: Pristine beaches, coral reefs, and
eco-focused luxury resorts.
Travel planning tips
Visitors should check official visa portals and
tourism platforms before arrival. Saudi Arabia continues to expand e-visa
access. Infrastructure upgrades support smooth domestic travel. New airports,
roads, and digital services improve mobility.
Responsible travel
Travelers should
respect local customs and heritage guidelines. Many sites operate with
sustainability limits. Following official guidance
helps protect environments and communities.
Conclusion
Saudi Arabia’s message from Davos reshapes how leaders
view tourism. When governments consider tourism as economic infrastructure,
then it becomes a catalyst for growth, resilience, and partnership.
Through.strategy, governance, and investment, Vision 2030 demonstrates how a
country can transform a sector and invite the world to participate responsibly.
Tags: Tourism economic infrastructure Saudi Arabia World Economic Forum Davos
