Year-to-date results through November 2025, compared with 2024, indicate
that occupancy increased by 6.7%, the highest percentage growth among the top
25 U.S. markets. Hotel demand rose by 5.8%, also leading the group, while
RevPAR increased by 9.7%, the second-highest growth rate nationally, behind
only San Francisco, CA.
“Of the top 25 markets, St. Louis has the second highest RevPAR gains this
year (+9.7%). It has seen consistent RevPAR growth since February, with
multiple months of double-digit gains,” said Isaac Collazo, Senior Director of
Analytics at STR, highlighting the region’s
sustained momentum.
The performance was supported by a diversified mix of travel demand, including leisure visitation, conventions and meetings, sporting events, and concerts across the metropolitan area.
“This shows St. Louis is back on the map as a ‘must-visit’ destination for
travelers and meeting planners from across the country. An upswing in tourism
delivers immediate results, with visitors spending more in local neighborhoods,
creating new jobs and momentum for our entire community. We are building a St.
Louis that attracts visitors and inspires residents with vibrant experiences
day and night,” said Cara Spencer, Mayor of St. Louis.
Brad Dean, President and Chief
Executive Officer of Explore St. Louis, stated: “St. Louis’ hospitality industry delivered
remarkable performance in 2025. Leading the top 25 U.S. markets in occupancy
and demand growth and securing top tier RevPAR gains underscores the strength
of our tourism economy. This performance is a testament to our city’s unique
attractions, world-class venues, expanding hotel inventory and the creativity
of local partners who continue to elevate the St. Louis experience.”
Looking ahead to 2026, the continued
improvement in hotel performance supports St. Louis’ competitiveness within the
national travel market and contributes to economic activity across
neighborhoods and districts throughout the city and county.
Tags: CoStar Isaac Collazo STR Cara Spencer Brad Dean, Explore St. Louis
