“Over one-third of WTM Africa’s hosted buyer programme has direct MICE influence,” explains Naidoo. “Significantly, of those MICE buyers, 99% are senior decision makers who directly influence or control purchasing decisions. They’re coming to Cape Town from both traditional and emerging source markets to explore new products, establish new relationships, and experience what South Africa, and Africa, has to offer.”
Among the confirmed MICE buyers, there is strong representation from markets including the United States, United Kingdom, Germany, Kenya, United Arab Emirates, Italy, Tanzania, Egypt, India, Spain, Australia, Uganda, Turkey, Netherlands, and South Africa.
“IBTM Africa provides MICE suppliers with access to the buyers who matter,” says Naidoo. “With an extended programme of events, including a ‘Women in MICE’ breakfast, a leadership workshop, and dedicated speaker sessions, there is plenty of opportunity to network and engage.”
Women in MICE Breakfast
The Women in MICE breakfast will take place on April 15 at the CTICC. The session will bring together industry professionals to discuss leadership, inclusivity, and collaboration in the business events sector. Space is limited, and early registration is recommended.
Women in MICE Workshop, in partnership with Women in Tourism
This open-to-all workshop will take place on the event floor on April 15. It focuses on tourism leadership, offering practical tools, proven strategies, and real-world insights to empower organisations, women leaders, and entrepreneurs across the tourism value chain.
China Ready Workshop
With China’s outbound travel market projected to soar to 200 million trips by 2028 (according to digital marketing and research firm China Trading Desk), South Africa’s inbound tourism sector – including MICE – must familiarize itself with the needs of the Chinese market. The WTM Africa China Ready Workshop will give exhibitors the knowledge and tools needed to cater to Chinese travellers.
Tags: Africa IBTM Africa WTM Africa
