Under the 2026 theme, three key messages frame the role of exhibitions globally. Exhibitions are presented as drivers of opportunities for people by fostering collaboration, skills development and professional connections that support careers, communities and international cooperation.
The campaign also highlights opportunities for the
planet, emphasising the role of exhibitions in accelerating sustainable
solutions, promoting green innovation and advancing responsible practices that
help industries reduce their environmental footprint.
In addition, exhibitions are positioned as drivers of
performance by supporting business growth, opening access to new markets and
enabling companies of all sizes to engage directly with customers and operate
within real marketplace environments.
“Exhibitions are
essential drivers of economic and societal progress.
They bring friends together across borders and industries, supporting people
through skills development, employment, and international collaboration. They
help shape the future by advancing national and global sustainability
objectives, and by strengthening business performance through trade,
investment, and innovation.
Global Exhibitions Day 2026 calls on governments and policymakers to recognise and support the exhibition industry as a proven contributor to growth, competitiveness, and long-term impact.” said Panittha Buri, President of UFI.
