Mexico is participating as a Partner Country in an edition that brings together 967 main exhibitors, representing an 11% increase in international participation.
The Knowledge Pavilion, FITUR Experience, and the 1st International Summit on Communication and Tourism are the highlights of this 46th edition, which positions FITUR as the world's leading tourism trade fair.
FITUR 2026 reinforces its leadership as a global tourism platform with more than 160 countries and 10,000 companies. Mexico participates as a Partner Country in an edition that brings together 967 main exhibitors, representing an 11% increase in international participation.
The Knowledge Pavilion, FITUR Experience, and the 1st International Summit on Communication and Tourism are the highlights of this 46th edition, which positions FITUR as the world's leading tourism trade fair. Madrid once again becomes the epicenter of global tourism with the celebration of the International Tourism Fair (FITUR), organized by IFEMA MADRID from January 21 to 25, 2026.
In its 46th edition, FITUR consolidates its position as the sector's global platform and is defined by its commitment to knowledge and the strengthening of its international dimension. This is underscored by the figures presented at the press conference: 9 pavilions, 10,000 companies represented from 161 countries, 111 of them with official representation—10 more than in the previous edition—and 967 main exhibitors. Eighteen countries are joining FITUR 2026, primarily from Africa and Asia-Pacific, regions which, according to UN Tourism, led global growth with +10% and +8% in arrivals, respectively, and increases in FITUR exhibition space of 34% and 22%.
Among the new participating destinations are Abu Dhabi, Dubai, Zanzibar, and regions of Germany and the United Kingdom, among others. José Vicente de los Mozos, president of the Executive Committee of IFEMA MADRID, stated that “these figures reaffirm FITUR’s role as the leading meeting point for the global tourism market, reflecting the strength and maturity of an expanding industry.
Madrid is once again the epicenter of global tourism dialogue, showcasing Spain’s capacity to lead in attracting travelers and to generate trends and opportunities that drive the future of tourism worldwide.” The FITUR 2026 data confirms the excellent state of the tourism sector, which shows solid growth and is projected to reach record levels of activity, surpassing the 2019 figures, according to UN Tourism, with more than 1.1 billion international tourists between January and September 2025.
aelorza@ifema.es The Knowledge Pavilion, FITUR Experience, and MICE Summit: Key New Features. In this context of a strong industry, FITUR 2026 announces major new features with the aim of becoming not only the largest tourism trade fair in terms of participants and visitors, but also the leading global forum for discussing the future of the sector. Thus, the Knowledge Pavilion, located in Hall 12 and open during the professional days—from Wednesday to Friday—is being inaugurated.
This space is conceived as a strategic hub for tourism knowledge, with 8 auditoriums, 10 conference programs, more than 200 sessions, and over 250 top-level speakers. Furthermore, the Knowledge Pavilion will host other key new features of the 46th edition: the new FITUR Experience section, which will focus on how experiential tourism has established itself as one of the most transformative dynamics in the sector; and the 1st International Summit on Communication and Tourism, which will address the challenges of tourism communication alongside experts in fact-checking and leaders from the public and private sectors.
Also noteworthy in this Pavilion is the Travel Technology area, which has doubled in size and brings together more than 190 leading companies in the digitalization of the entire tourism industry value chain.
More than 250,000 visitors and €487 million economic impact for Madrid. The sector's strong reception of FITUR 2026 points to a high influx of visitors, with forecasts exceeding 250,000 professionals and travelers.
This forecast, along with the participation figures for companies and destinations, reflects the dynamism that FITUR generates in the Madrid region, with an economic impact that, in the previous edition, reached €487 million. Mexico, Partner Country of FITUR 2026 Among the new features of 2026, the participation of Mexico as a Partner Country also stands out, which will make a spectacular display at the Fair in a context of tourism growth in the country, of 13.9% from January to September 2025, according to data from Sectur, and with the objective of climbing from the sixth to the fifth most visited country in the world.
Tags: Mexico, FITUR 2026
