Hilton
Hilton marked another year of growth in 2025, adding nearly 800 hotels and 100,000 new rooms to its global portfolio, representing full-year net unit growth of 6.7%.
The company signed more than 1,000 new hotels in 2025, or almost 140,000 rooms. Hilton now has more than 3,700 hotels under development, totaling more than 520,000 rooms.
Hilton started construction on nearly 100,000 rooms in 2025, the company’s highest-ever number of starts on an organic basis in a single year. Approximately one in every five hotel rooms under construction globally is slated to join the Hilton system.
“Hilton’s record growth in 2025 reflects the power of our brands, the dedication of our team and the trust of our owners and guests,” said Chris Nassetta, president/CEO, Hilton. “We continue to strengthen our network effect and strategically expand into destinations around the world. We’re also adding new brands, with more to come in 2026, which is a testament to our commitment to innovate and meet evolving guest demand. With a robust pipeline and industry-leading commercial engines, we expect net unit growth of 6%–7% in 2026, positioning Hilton to lead the industry in the years ahead.”
Marriott
Marriott International Inc. revealed another year of global growth in 2025, marked by new brand offerings, strategic global scaling and collaboration with hotel owners.
“2025 was a defining year for Marriott, marked by bold expansion and global milestones,” said Anthony Capuano, president/CEO, Marriott International. “We scaled our iconic brands to new markets around the world, strengthened our portfolio across every segment and opened doors to destinations that inspire travelers worldwide. These achievements reflect the dedication of our global teams and the trust of our hotel owners, as we continue to deliver exceptional experiences for our members and guests.”
Marriott grew net rooms by more than 4.3% in 2025, adding more than 700 properties and nearly 100,000 rooms to the system. This included more than 630 properties added through organic deals, representing more than 89,000 rooms.
Ending the year with approximately 610,000 rooms in the pipeline, a 5.7% year-over-year increase, Marriott signed nearly 1,200 organic deals (163,000 rooms) globally in 2025 and celebrated record-breaking deal signings in various regions. In the company’s Caribbean and Latin America (CALA) region, Marriott signed a record 94 deals; its Asia-Pacific excluding China (APEC) region saw an all-time high of 187 deals; and in Greater China (GC), the company signed a record 201 deals.
The company continues to have strong momentum with conversions. With nearly 400 deals encompassing more than 50,800 rooms, conversions represented more than 30% of annual organic rooms signings, fueled by a robust portfolio of collection brands and conversion-friendly offerings. Around 75% of conversion openings in 2025 occurred within 12 months of signing.
Hyatt
Hyatt Hotels Corporation reached a new record pipeline of approximately 148,000 rooms as of year-end 2025, driven by strong and sustained development interest across Hyatt’s five distinct brand portfolios. This marked a 7% increase in Hyatt’s pipeline compared to 2024.
“2025 was a milestone year for Hyatt as we thoughtfully expanded our portfolio, using market insights, World of Hyatt member spend, and owner feedback to identify the right growth opportunities for Hyatt,” said Mark Hoplamazian, president/CEO, Hyatt. “Owners continue to grow with Hyatt because they trust Hyatt’s data-driven performance model, value the power of our brands, and benefit from the scale of our global network. Looking ahead, we will continue to elevate our brands, our talent and our technology to drive guest preference, owner value and long-term success.”
In the U.S., Hyatt secured its highest number of signings in five years, increasing signings by 30% compared to 2024, with 50% of these deals representing new markets for the company. More than 80% represent new builds. With the recent introduction of conversion-friendly brands like Hyatt Select and collection-style brands like Unscripted by Hyatt, Hyatt expects to see more conversions in the years ahead.
Choice Hotels
Choice Hotels International Inc. has reported another year of solid global development results in 2025, led by a surge in international growth and continued strength across the company’s extended-stay, upscale and core brands. Over the past year, the company expanded its international portfolio to nearly 160,000 rooms outside the U.S., representing 13% growth. Domestically, the company delivered its strongest extended-stay year on record, opening 66 extended-stay hotels. Building on this momentum, the company’s upscale and core brands also delivered steady performance.
“Our 2025 development performance reflects the strength of our strategy and the power of our global portfolio,” said Patrick Pacious, president/CEO, Choice Hotels International. “We significantly expanded our international footprint, delivered record extended-stay results and continued to unlock new opportunities for owners across every segment. I’m incredibly proud of our teams for the discipline, innovation and partnership they bring to our franchisees every day. With a strong pipeline and growing brand momentum, we are well positioned for continued success in 2026 and beyond.”
Sonesta
Sonesta International Hotels Corporation achieved a record 26% franchise net unit growth in 2025. This milestone highlights the company’s rapid expansion since it began franchise operations in 2021.
The 26% growth in rooms was driven by global organic franchise growth as well as the sale of 112 SVC properties encumbered with long-term Sonesta franchise agreements.
“2025 was a transformative year for Sonesta,” said Keith Pierce, Sonesta’s EVP/president, franchise & development. “26% net unit growth is a testament to the trust our owners place in the Sonesta brand family. Our focus on being ‘fast, friendly and flexible’ has allowed us to expand at a rapid rate and continue to provide a compelling value proposition with strong underlying commercial engines.”
Phil Hugh, Sonesta’s chief development officer, added, “Reaching 26% net unit growth further proves that our franchisee-friendly approach is resonating with the development community. Sonesta operates under a relationship-first framework, and this approach has bolstered our growth and made Sonesta the clear choice for owners looking to grow their portfolio in a highly competitive market.”
Tags: Chris Nassetta, Hilton Phil Hugh, Sonesta Patrick Pacious, Choice Hotels International U.S.,Mark Hoplamazian, Hyatt
