As the leading voice of the U.S. travel industry, the U.S. Travel Association will support The Great American Road Trip’s mission to inspire millions of Americans to explore the country in the lead-up to the nation’s semiquincentennial. Through this partnership, both organizations aim to elevate awareness of the destinations, communities, and travel experiences that power the U.S. economy and foster meaningful connections among Americans.
Under the collaboration, the U.S. Travel Association will play a central role in amplifying The Great American Road Trip events hosted in cities across the country. The initiative will highlight the importance of travel to local economies, underscore the industry’s contribution to America’s national story, and reinforce how travel strengthens cultural understanding while driving economic impact. The partnership aligns closely with The Great American Road Trip’s broader mission to bring the nation together through exploration, shared experiences, and collective pride in America’s 250-year journey.
“Travel reveals who we are as a nation, and there’s no better time to tell the story than on the road to our 250th birthday. The Great American Road Trip channels the energy and adventure that define this country,” said Geoff Freeman, President and CEO of the U.S. Travel Association. “U.S. Travel is proud to rally Americans to get out there, power local economies and reconnect with the people and places that make this nation remarkable.”
From the perspective of The Great American Road Trip, the partnership strengthens the initiative’s ability to communicate the essential role travel plays in shaping national identity and future growth. By working with the U.S. Travel Association, the program gains access to industry leadership and a platform capable of amplifying destination stories on a national scale.
“U.S. Travel’s leadership in championing the travel economy and elevating the stories of American destinations makes them an ideal partner for The Great American Road Trip. As we encourage Americans to rediscover the places and communities that define our nation ahead of America’s 250th, U.S. Travel’s involvement helps highlight just how essential travel is to our country’s identity and future. We’re proud to have their support as we celebrate the spirit of exploration that has always moved America forward,” said Tori Barnes, Executive Director of The Great American Road Trip.
The participation of the U.S. Travel Association represents a significant addition to the expanding network of partners supporting the semiquincentennial celebrations. Together, the organizations aim to leverage travel as a platform for storytelling, economic vitality, and national connection as the United States approaches this historic milestone.
Tags: Tori Barnes, Great American Road Trip Geoff Freeman, U.S. Travel Association
