Based on benchmarking data from over 12,000 properties worldwide, the report highlights that diversified revenue streams – particularly from wellness, food and beverage (F&B), and ancillary services – are key to sustaining profitability in a tightening market environment.
“During times of slowing demand and pricing power across the hotel industry, hotels that can drive ancillary spend have the upper hand,” said Michael Grove, CEO of HotStats. “Due to the direct and indirect connection between wellness facilities, F&B, and other ancillary revenues, it is not surprising to see hotels with Major Wellness outperform the other categories.”
Roger Allen, Group CEO of RLA Global, added: “As inflationary forces erode discretionary income and the visible softening of demand at lower price points, properties with robust wellness offerings are proving their strategic value in a challenging pricing environment.”
Profitability trends: major wellness retains a premium advantage
In the first half of 2025, total revenue (TRevPAR) and average daily rate (ADR) remained stable across wellness-oriented hotels, underscoring the sector’s resilience. Major Wellness properties achieved a TRevPOR of $561, which is 67.5% higher than that of Minor Wellness hotels ($335) – reaffirming the profitability of integrated wellness business models that blend spa, fitness, and holistic offerings.
Luxury-tier wellness hotels remain the most profitable segment, reporting 84% higher TRevPAR and 66% higher RevPAR compared to upper-upscale peers. However, Minor Wellness hotels in both luxury and upper-upscale segments showed faster GOPPAR growth (+5%) compared to +2.9% for Major Wellness hotels, suggesting that streamlined wellness operations can deliver stronger efficiency and margin improvements.
Global standouts and market insights
The report introduces new comparative analyses, including:
- Top 10 performing countries by Membership Fees PAR and Spa Treatment Revenue POR
- A Market Spotlight on the UAE, where both Luxury Major and Minor Wellness hotels posted double-digit growth in RevPAR (~10%) and GOPPAR (~12%) — highlighting the region’s growing appetite for high-end wellness travel experiences.
These findings position wellness hospitality as a resilient and strategically vital segment of the global hotel industry, capable of balancing guest experience with long-term profit stability, even amid fluctuating economic conditions.
As the global market continues to adjust to post-pandemic spending patterns and evolving traveler expectations, wellness-integrated business models are proving to be a defining factor in hotel profitability and competitiveness in 2025.
Tags: Roger Allen, RLA Global, Michael Grove, HotStats
