ΔΙΕΘΝΗΣ ΕΛΛΗΝΙΚΗ ΗΛΕΚΤΡΟΝΙΚΗ ΕΦΗΜΕΡΙΔΑ ΠΟΙΚΙΛΗΣ ΥΛΗΣ - ΕΔΡΑ: ΑΘΗΝΑ

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Τρίτη 11 Νοεμβρίου 2025

Vibe strengthens partnership with Sabre

 

OUTHLAKE, TEXAS, and LONDON, UK – Vibe has renewed its multi-year agreement with Sabre Corporation, strengthening a long-standing collaboration designed to streamline travel content access for agencies. The renewed partnership ensures Vibe’s customers can continue to benefit from the SabreMosaic Travel Marketplace, a cloud-native platform that consolidates the industry’s broadest range of travel content into a single connection.

Through this integration, agencies using Vibe can search, book and manage NDC offers directly within their existing platform, removing the need to navigate external airline portals. Sabre currently offers NDC content from 38 airlines, positioning it as the most extensive NDC portfolio in the market. The same connection also provides access to two million accommodation options and content from more than 150 low-cost carriers, creating a more comprehensive and competitive booking ecosystem.

By unifying access to air, NDC, LCC and hotel content, the partnership aims to reduce system fragmentation, simplify agency workflows, and improve service delivery for travellers.

Vibe will also integrate Sabre’s MultiTicket solution, which combines two one-way fares into a more competitive separate-ticket itinerary when this offers a better price than a traditional return fare. The solution evaluates options through a single search request, helping reduce system load while enabling agencies to present more cost-effective choices at the point of sale.

“Sabre’s collaboration with Vibe has been made possible through our Developer Partner Network, which continues to demonstrate its value across regions,” said Ian Molanphy, Sabre’s Head of Partnerships Sales for EMEA. “By enabling seamless integration with partners like Vibe, we make it easier for agencies to access more content, streamline their operations, and deliver greater value to travellers.”

Vibe, founded in 2007, has built a reputation for flexible and intuitive travel technology that caters to the needs of agencies operating in increasingly fragmented distribution landscapes. Renewing the agreement reinforces its focus on simplifying the booking process and improving efficiency for travel sellers.

“At Vibe, our platform exists to make selling travel easier for our customers,” said Martin Eade, co-founder and Chief Commercial Officer at Vibe. “This agreement brings NDC, low-cost carriers and accommodation into a single workflow so agents can search, sell and service in one place. They spend less time switching systems, reduce handling costs and present more relevant offers to travellers. MultiTicket strengthens this by finding lower fares in one search when two one-way tickets beat a return, reducing queries and manual steps while giving our clients sharper pricing at the point of sale.”

The agreement supports travel agencies in consolidating access to content through a single platform, improving service speed and removing complexity from the booking journey. With automation and unified connectivity becoming critical to commercial success, this renewed collaboration directly responds to the fragmentation challenges faced across the travel distribution ecosystem.

Tags: Ian MolanphySabre CorporationMartin EadeVibe