The Association of Travel Insurance Intermediaries (ATII) has rebranded as the UK Travel Insurance Association (UKTIA).
It says this marks a new chapter in its 36-year history.
The new name reflects the organisation’s growth beyond intermediaries and representing the UK’s wider travel insurance sector.
The rebrand will be officially launched at an event on 16 October at the RAC Club on Pall Mall, London.
Alongside the name change, the association has unveiled a new website, www.uktia.com, providing members and the public with easy access to resources, updates, and information about the travel insurance sector.
Originally formed in 1989 for intermediaries, the association has recognised the changing landscape of travel insurance as customer habits shifted, with most travel policies now purchased online.
Over time, companies involved in claims, assistance services, insurers, and other related sectors sought to join the association.
To better represent the travel insurance community, membership has now been expanded to include these key stakeholders.
Today, the UK Travel Insurance Association has members ranging from the largest names in travel insurance to niche, specialist firms.
“This rebrand marks a new chapter for our association and for the travel insurance industry as a whole, reflecting a modern identity for a changing travel insurance industry” said Tim Riley, Chair of UKTIA.”
The UKTIA advocates for customers by promoting clear, fair, and reliable travel insurance.
Its mission is to ensure travellers feel protected and supported wherever their journeys take them.
The UKTIA was founded in 1989, and represents the UK’s travel insurance sector, from major industry leaders to specialist providers.
Tags: UK, Tim Riley, Travel Insurance Association UKTIA
