Rooted in its Dutch heritage, Holland America Line is a leader for its award-winning style of warm and authentic service that can’t be copied or imitated. The cruise line continues to build on its differentiation in destinations, onboard experiences and culinary excellence to deliver guest expectations.
The key pillars of differentiation were crafted to resonate with guests who appreciate the art of leisurely travel, regardless of demographics, geography or family size:
Onboard Experiences: The Journey Is as Important as the Destination
With its elegant European design and perfectly mid-sized ships that can access destinations that larger vessels cannot, Holland America Line provides a variety of experiences that make each voyage unique. While the Orange Party and Royal Dutch Tea celebrate the cruise line’s roots, live cooking shows, enriching presentations and innovative partnerships elevate the art of cultural connections and leisurely travel.
Destinations: Connect to the World and Each Other
Authentic experiences don’t just stop with Holland America Line’s onboard programming. With its carefully crafted itineraries, more time in port and select overnight stays, coupled with exclusive The HISTORY Channel itineraries and shore excursions, Holland America Line transforms guests into story collectors with new global perspectives and the opportunity to check off bucket-list opportunities.
Destination Dining™: Local Cuisine that Goes Beyond the Plate
Holland America Line tells the story of the destinations it visits via a culinary programme and Destination Dining™. Cuisine becomes a door to different cultures filled with history, traditions and adventure. The cruise line prides itself on a first-of-its-kind Global Fresh Fish Program, engaging a global network of 60 ports to source and serve 80 types of fresh fish on board, going from port to plate in less than 48 hours. Additionally, depending on the ship’s location, guests can enjoy authentic regional dishes made with locally sourced ingredients, as well as bread and pasta that are made fresh daily.
Service Rooted in Care: A Tradition of Genuine Hospitality
Guests can look forward to award-winning service that stems from the brand’s unrivalled, convivial hospitality. With a high crew-to-guest ratio, bespoke service with attention to detail and twice-a-day stateroom turndown, Holland America Line makes travel personal. The brand’s tradition of genuine hospitality offers a space to unwind and explore, forge new connections and opens the door to different cultures.
Kacy Cole, Holland America Line chief marketing officer, said: “We have always believed that the journey is just as important as the destination, and that is what ‘Savour the Journey’ embodies. From partnering with iconic brands such as Taittinger, to enhanced sailaway parties and hosting culinary ambassadors onboard our Grand Voyages, we’re creating experiences too good to hurry. We’re confident these experiences reflect what UK guests want, with elements on board and ashore that truly set us apart.”
Karen Farndell, Holland America Line associate vice president, sales & marketing, UK & Ireland, said: “The Savour the Journey brand campaign provides agents with further clarity and confidence in our brand positioning within the UK market. It follows the success of the recent ‘Supercruising: Life at Sea’ docuseries on Channel 4, which perfectly highlighted the wealth of offerings guests can enjoy with us.
“We are now ideally positioned to help the trade inspire guests with the kinds of memorable experiences that only Holland America Line can provide.”
Tags: ‘Savour the Journey – Experiences, Karen Farndell, Holland America Line, Kacy Cole
