The Ascott Limited (Ascott), a wholly owned lodging business unit of CapitaLand Investment (CLI), is set to deepen its presence in Vietnam through an exciting new project: Citadines Riverside Can Tho. This landmark hospitality development located in the heart of the Mekong Delta region marks a pioneering collaboration with Huu Toan Corporation, a prominent Vietnamese energy solutions provider. This partnership represents several significant firsts Ascott’s inaugural tie-up with Huu Toan, the entry of the Citadines brand to Can Tho, and Huu Toan’s debut in the hospitality sector, reflecting the growing dynamism of Vietnam’s tourism and business travel markets.
A Glimpse into Citadines Riverside Can Tho
Scheduled to open in 2028, Citadines Riverside Can Tho will introduce 244 contemporary accommodation units in a prime riverside location, just four kilometres from the bustling city centre. Nestled in a thriving residential district, the property faces the Tay Do cultural centre and lies adjacent to Can Tho’s emerging administrative quarter. Its strategic setting provides guests seamless access to the city’s significant cultural sites, business hubs, and entertainment venues, meeting the diverse needs of both corporate travellers and leisurely tourists who seek modern, flexible lodging options.
The development is not only a crucial addition to southern Vietnam’s hospitality landscape but also a reflection of the Mekong Delta’s accelerated economic and cultural growth. Can Tho, often regarded as the region’s economic, educational, and cultural hub, has expanded robustly across key sectors such as agriculture, logistics, trade, and renewable energy. This diversification underpins a tourism renaissance, welcoming millions of visitors annually who flock to see the famed floating markets, enjoy scenic river excursions, immerse in rich cultural heritage, and participate in the city’s rapidly growing meetings, incentives, conferences, and exhibitions (MICE) segment.
Rising Tourism and Business Potential in the Mekong Delta
Can Tho’s steady urban expansion and sustained investment in infrastructure position it as Vietnam’s upcoming major tourism and business hub. The Citadines Riverside Can Tho project is poised to capitalize on these developments by embodying Ascott’s signature hospitality philosophy—a seamless blend of comfort, flexibility, and lifestyle-centered service. Leveraging Huu Toan Corporation’s local expertise, the partnership aims to deliver an authentic riverside experience that honors the Mekong Delta’s cultural heritage while setting new standards for serviced residences in the region.
By adding this property, Citadines increases its Vietnam portfolio to five properties, reaffirming its strong foothold in the country. Globally, Citadines has recently surpassed 200 properties, becoming Ascott’s largest brand—a testament to its popularity among modern travellers who prioritize flexible stays and authentic local experiences. The brand’s success hinges on merging the comforts of serviced apartments with the convenience of hotels through Ascott’s innovative flex-hybrid model, accommodating both short-term and extended stays alike.
Meeting the Needs of Modern Travellers in Can Tho
This versatility perfectly aligns with Can Tho’s evolving hospitality scene, where business and leisure travel increasingly intersect. As Citadines extends beyond traditional urban centres into resort and leisure destinations—including the forthcoming 348-unit Citadines Selavia Phu Quoc beachfront resort set to open in 2027—the brand demonstrates adaptability tailored to Vietnam’s varied tourism landscape. Offering cosmopolitan guests the freedom to live, work, and explore, Citadines maintains consistent quality standards across every touchpoint, whether in dynamic city locations or idyllic riverside retreats.
The integration of Citadines Riverside Can Tho into this portfolio is poised to redefine southern Vietnam’s lodging offerings by providing premium serviced apartments with genuine local flair and convenient proximity to commercial and cultural nodes. Such developments are essential as Can Tho continues to expand its appeal—attracting investors, business travellers, and tourists seeking uniquely authentic and flexible accommodations.
Strategic Partnership Fuelling Growth
The collaboration between Ascott and Huu Toan Corporation reflects a powerful strategic alignment, combining international hospitality expertise with local market knowledge. This partnership is expected to foster operational excellence and cultural resonance in delivering guest experiences. Huu Toan’s entry into hospitality signifies a broadening of its business scope beyond energy solutions, highlighting the vibrant entrepreneurial opportunities in Can Tho’s growing tourism economy.
As the Mekong Delta region experiences increasing visitor traffic and business activities, investments such as Citadines Riverside Can Tho become pivotal in driving sustainable tourism, urban development, and heightened visitor experiences. The project contributes not only to lodging capacity but also exemplifies standards that serve as benchmarks for future serviced residence projects in southern Vietnam.
Looking Ahead: Expansion and Innovation in Vietnamese Hospitality
The latest addition to Ascott’s Vietnamese portfolio reinforces the company’s commitment to remain at the forefront of hospitality innovation, leveraging global brand strength and localized service delivery. Through projects like Citadines Riverside Can Tho, Ascott continues to support Vietnam’s burgeoning tourism sector by providing scalable, scalable, and flexible accommodation options designed to meet the nuanced expectations of international travellers, expatriates, and local guests alike.
This strategic expansion also demonstrates how global brands can partner with local entities to unlock the full potential of emerging tourism hotspots. The upcoming 2028 opening will serve as a milestone, offering an enhanced hospitality experience that respects regional cultural identity while embracing modern comforts and convenience.
Tags: Ascott Limited (Ascott), CapitaLand Investment (CLI), Vietnam Citadines Riverside Can Tho
