Radisson Individuals reaches 100-property milestone with expanded brand segments

 

Radisson Hotel Group has announced the continued growth of its Radisson Individuals brand, which has now surpassed 100 properties in operation and under development since its launch in 2020. The milestone reflects strong global demand for flexible branding options that combine independence with the advantages of a global network.

Radisson Individuals is a soft brand designed for independent hotels and regional chains, offering access to Radisson Hotel Group’s distribution platforms and recognition while allowing properties to retain their own identity.

Recent additions to the portfolio include Le Relais de La Malmaison near Paris, HARBR Hotel Ludwigsburg in Germany, Crystals Beach Resort Belle Mare in Mauritius, and Namah Nainital in India.

The Radisson Individuals brand now encompasses:

• Radisson Individuals: Radisson Individuals brings together hotels that meet Radisson Hotel Group’s high standards of service and quality yet have unique characteristics that are outside the Group’s core brands. This affiliation empowers hotels to maintain their uniqueness while benefiting from the experience and infrastructure of Radisson Hotel Group.
• Radisson Individuals Premier: A selection of upper-upscale hotels for both business and leisure travelers. Located in key leisure and business destinations with sophisticated designs, state-of-the-art facilities, and impeccable service.
• Radisson Individuals Boutique: A collection of intimate hotels selected for their sense of effortless style and timeless character. These handpicked properties invite guests to discover the charm of smaller hotels that blend intimate, stylish settings with impeccable service. Properties and locations are thoughtfully curated to provide delightful stays with strong local influences.
• Radisson Individuals Retreats: An array of immersive escapes and gorgeous getaways, enriched by hand-picked experiences to rejuvenate the mind and body. These properties act as a platform for unique hideaways in renowned destinations, unlocking their full potential with Radisson Hotel Group’s strong distribution capabilities. Guests are connected with the authentic spirit of each location, focusing on nature while enjoying the highest standards of quality and service.

Elie Younes, Executive Vice President & Global Chief Development Officer at Radisson Hotel Group commented on the expansion: “The exceptional success of Radisson Individuals is testament to Radisson Hotel Group’s ability to help the industry set relevant trends and provide true added value for our owners and guests. The evolution of Radisson Individuals with three new segments further offers opportunities for distinction and visibility within an elastic framework.”

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By joining Radisson Individuals, hotels can benefit from the group’s global recognition, high operational standards, and the “Yes I Can!” service philosophy, while continuing to showcase their unique identity.

Τags:  Radisson Individuals,   Elie Younes Radisson Hotel Group