The newly formed company brings together an extensive network of 450+ venues, hosting 20,000 events annually and entertaining over 165 million guests worldwide across sports, music, entertainment, attractions, conventions, and leisure.
A fully integrated approach
Legends Global offers a comprehensive suite of services covering the entire lifecycle of venues and live events, including:
- Feasibility and consulting
- Owner’s representation
- Sales and partnerships
- Venue management
- Hospitality and merchandise
- Content and booking
This “white-label” model enables the company to seamlessly support partners with scalable, tailored solutions that span every aspect of the fan and guest experience.
“Legends Global is uniting with a shared commitment to excellence and with one clear focus: delivering world-class experiences at unmatched scale and quality for our partners,” said Dan Levy, CEO of Legends Global. “Our global network, expertise, an
d passion for bringing people together allow us to serve our partners and their guests with seamless execution and constant innovation. This new era positions us to shape the future of live entertainment across the world’s most iconic venues and events.”
Global presence and industry impact
With operations spanning Africa, Asia, Europe, Oceania, and the Americas, Legends Global is strategically positioned to deliver both global scale and local expertise. Its client portfolio includes some of the world’s most iconic venues, teams, and properties such as Real Madrid, Dallas Cowboys, New York Yankees, FC Barcelona, Chelsea FC, SoFi Stadium, OVO Arena Wembley, Coca-Cola Arena in Dubai, Soldier Field, and the ICC Sydney Convention Center. Partnerships also extend to global sporting events and leagues, including the LA28 Olympics, NFL, MLB, NASCAR, and PGA of America.
The merger combines decades of expertise, with Legends and ASM Global collectively having delivered billions in partnerships and ticketing revenue, while leading development on major stadium, arena, and convention projects worldwide.
Leadership and investment
The company’s nearly 100,000 employees will operate under a leadership team that includes:
- Brett Parker, President & CFO
- Chris Bray, President of Europe
- Chad Estis, EVP & Chief Revenue Officer
- Tom Funk, President of Hospitality
- Chris Hibbs, President of Partnerships
- Harvey Lister, Chairman & CEO of APAC and MENA
- Mike Ondrejko, President of Sales
- Doug Thornton, President of North American Venues
- Ben Wrigley, President of CSL
Backed by Sixth Street, a global investment firm with $115 billion AUM, alongside YGE Holdings (New York Yankees) and Jones Concessions LP (Jerry Jones family), Legends Global is positioned to accelerate growth as a tech-forward, data-rich leader in shaping the future of sports and entertainment experiences.
Tags:Dan Levy, Legends Global, ASM Global
