The Ho Chi Minh City International Travel Expo (ITE HCMC 2025) has successfully wrapped up its latest edition, drawing a staggering crowd of more than 46,000 visitors from across the globe. Taking place from September 4 to 6 at the Saigon Exhibition and Convention Centre in Tan My ward, the event highlighted the city’s diverse tourism offerings while acting as a key gathering spot for international buyers, media representatives, and social media influencers. The expo has greatly broadened its reach, establishing itself as a central hub for building global tourism networks.
A Platform for Global Connections
The 2025 edition represented a major advancement in the evolution of the expo. In addition to the traditional offerings, the event was enriched by its connection to the Export Forum 2025 and the “International Supply Chain Connectivity” conference, underscoring Ho Chi Minh City’s ambition to position itself as a key player in global tourism and business. The inclusion of these parallel events created a more dynamic environment for discussions around tourism, trade, and international collaborations.
Around 250 international guests were given the chance to experience Ho Chi Minh City’s vibrant culture and world-class culinary offerings. From September 4 to 8, these visitors participated in a series of carefully curated activities, including guided tours of the city’s historical landmarks and immersive dining experiences. This hands-on approach to tourism not only helped to promote the city’s unique identity but also reinforced its growing appeal as a top-tier travel destination in Southeast Asia.
Award-Winning Marketing Campaign
A highlight of the event was Ho Chi Minh City receiving the esteemed TPO Best 2025 award. The award, presented during the closing ceremony of ITE HCMC 2025, was given in acknowledgment of the city’s innovative campaign, “Find Your Vibes.” This creative campaign effectively highlighted Ho Chi Minh City’s dual nature – culturally rich yet modern and dynamic. The marketing strategy resonated with both local and international audiences, positioning the city as a destination that offers a blend of tradition and contemporary allure.
The TPO Best 2025 award is granted by the Tourism Promotion Organization for Global Cities (TPO), an entity known for recognizing cities that have implemented innovative marketing initiatives that not only enhance the city’s tourism value but also promote sustainable tourism practices. Ho Chi Minh City’s “Find Your Vibes” campaign stood out for its creative execution and its emphasis on authentic local experiences, encouraging potential tourists to engage with the city’s history, culture, and modern developments in a meaningful way.
A Boost to Sustainable Tourism
The recognition of Ho Chi Minh City’s tourism efforts comes at a time when sustainability in travel is becoming increasingly important. The city’s tourism sector has focused on integrating eco-friendly practices into its marketing and operational strategies. Efforts to promote sustainability are central to Ho Chi Minh City’s long-term vision of becoming a leading global tourism hub while preserving its cultural and environmental heritage.
The success of ITE HCMC 2025 has reinforced Ho Chi Minh City’s standing as a prime destination for international tourists and has demonstrated the city’s growing influence in the Southeast Asian tourism market. With its vibrant mix of history, culture, cuisine, and modernity, the city is steadily gaining traction as a must-visit destination for travelers seeking diverse experiences.
As tourism continues to recover globally, events like the Ho Chi Minh City International Travel Expo play a crucial role in connecting destinations with key stakeholders from around the world. The 2025 edition not only showcased Ho Chi Minh City’s tourism offerings but also underscored the importance of strategic partnerships, sustainable practices, and innovative marketing in shaping the future of global tourism.
At the ITE HCMC 2025 exhibition, Ho Chi Minh City reinforced its stature as a worldwide tourism center, attracting more than 46,000 participants who immersed themselves in the city’s seamless interweaving of deep-rooted tradition and cutting-edge attractions. The gathering underscored the local aptitude for harmonizing the historical with the contemporary, a quality that stirred both global tourists and sector experts.
By persistently upgrading its visitor infrastructure, fostering intercultural exchanges, and embedding sustainable policies, the metropolis is well-positioned to sustain its prominence in the worldwide tourism sector. The 2025 showcase has established an elevated standard for forthcoming tourism fairs, thereby guaranteeing that the city’s expanding allure continues to resonate with travelers from every continent.
Tags: Ho Chi Minh City, ITE HCMC 2025, Saigon Exhibition and Convention Centre
