For travel trade professionals, the findings suggest a mixed landscape: stability in most regions, but pockets of volatility and rising costs in select markets that could affect both corporate and leisure travel planning.
Amex GBT forecasts only modest global hotel rate increases over the next two years. Economic headwinds, including tariff concerns and wider geopolitical risks, are expected to suppress sharp price hikes. This stability offers some predictability for travel buyers, though regional differences remain significant.
Luxury segment defies the trend
Premium accommodations are projected to outperform the broader market. Strong demand for high-end stays, particularly among business travelers seeking elevated experiences, is expected to drive price growth in this segment. For travel managers and intermediaries, this highlights the need for careful negotiation in the luxury space, where rate pressure may intensify.
Regional variations signal uneven recovery
The report identifies notable differences across key global hubs:
- New York (+4%), London (+4.2%), and Madrid (+4.8%) are forecast to post moderate increases.
- Bengaluru (+6.4%) and Buenos Aires (+5.6%) stand out with sharper gains, reflecting strong local demand.
- Hong Kong, in contrast, is projected to see a decline of -1.2%, underscoring uneven recovery in parts of Asia.
These figures suggest that corporate travel programs will need localized strategies, balancing growth markets with those where rates remain under pressure.
Supply growth tempers pricing pressure
Large development pipelines could offset rate increases in some destinations. London, with 15,000 new rooms in progress, and Riyadh, with 17,000 rooms under development, are expected to experience more limited upward pressure despite strong demand drivers.
Shifting priorities in meetings and events
Beyond pricing, Amex GBT highlights changing sourcing priorities in the meetings and events segment. Companies are increasingly seeking venues that emphasize wellness, inclusivity, accessibility, and social-media-friendly “wow factor” experiences. Catering preferences are also evolving, with greater demand for plant-based menus and culturally sensitive options.
Amex GBT underlines that volatility remains a defining factor. Rapid changes in global news cycles, policy developments, or sudden demand shifts can all cause short-term fluctuations in hotel pricing. The report advises travel buyers and intermediaries to monitor local conditions closely and maintain flexibility in sourcing strategies.
For travel professionals, the overarching message is clear: while the global hotel market is entering a period of relative stability, exceptions in the luxury sector, supply-driven markets, and high-growth destinations require careful attention. Strategic planning, flexibility, and local market intelligence will be essential for navigating hotel procurement effectively through 2026.
Tags: American Express Global Business Travel (Amex GBT)
