SWISS presented the new First and Business Class seats of its ‘SWISS Senses’ cabin concept at Zurich Airport today. The new seats will come into service together with the company’s brand-new Airbus A350-900s from this fall onwards. SWISS Senses promises guests in all seating classes an even more personal and comfortable air travel experience. The new cabin concept represents the biggest product investment in the company’s history. The first SWISS long-haul destination to receive Airbus A350 service will be Boston, from this winter onwards.
Swiss International Air Lines (SWISS) expects to take delivery of the first of its new Airbus A350-900s this October. The first intercontinental services with the brand-new long-haul twinjet will be to Boston, and will begin this winter. Flights from 1 January 2026 onwards are already bookable now. Following its delivery, SWISS’s first A350-900 will initially be deployed on European routes.
The Airbus A350-900 will be the first aircraft in the SWISS long-haul fleet to be equipped with the new SWISS Senses cabin. The Swiss-based airline presented the First and Business Class seats of its new cabin concept today.
“I am delighted that, with the arrival of our new Airbus A350s, we will be able to offer our customers an even more personal, exclusive and individual air travel experience,” said SWISS Chief Commercial Officer Heike Birlenbach at today’s presentation event, which was held in the Operation Center at Zurich Airport.
“As a premium airline, we aim to continue to deliver on our quality promise through our SWISS Senses concept,” Birlenbach continued. “Our new seats are the centerpiece of our new aircraft cabins. But SWISS Senses appeals to all the senses – with its special lighting concept, for instance, and also with our new scent that has been specially created for SWISS. All in all, SWISS Senses represents the biggest product investment in the history of our company – and a further major milestone for Swiss aviation.”
Innovations in all travel classes
SWISS Senses represents a total redesign of the entire aircraft cabin. The new interior is hallmarked by a timeless color scheme and the use of top-quality materials. The focus on warm and muted tones such as claret, anthracite and beige conveys a sense of coziness and comfort. The SWISS First cabin and parts of SWISS Business also feature the first-ever use of suite seating arrangements.
A further key visual feature of the new SWISS Senses cabin is the use of human-centric lighting, which will help travelers better cope with jet lag. A new state-of-the-art inflight entertainment system with larger screens and the option of hooking up personal devices will also be provided in all seating classes.
SWISS First: privacy assured
The new SWISS First suites offer their occupants total privacy with closable sliding doors, a spacious personal wardrobe, a large seat table, seat heating and cooling, a wireless charging station and a screen display that is as wide as the suite itself. The cabin’s center suite can also be configured to suit two persons traveling together. The suites’ warm colors and elegant wood features convey a strong sense of comfort and calm within top-quality surrounds.
A spacious new washroom has also been developed for the new SWISS First cabin. The facility draws its inspiration from the famous spring in Vals in Canton Graubünden: a slate-black exterior, and a green interior that alludes to the spring’s fresh and cooling water.
SWISS Business: aisle access from every seat
The totally redesigned SWISS Business cabin is intentionally conceived to meet any of a wide range of wishes and needs. In addition to ‘classic’ Business Class seats, the new cabin offers various further seating options. Selected seats can also be closed off with a sliding door to provide additional privacy. All seats are designed to convert into a totally lie-flat bed with a length of 2.0 to 2.2 meters, and all seats further feature seat heating and cooling and a wireless charging station. The cabin’s top-quality materials in claret and anthracite help convey an extremely cozy and intimate ambience throughout.
SWISS Premium Economy: tried-and-trusted retained
The highly popular SWISS Premium Economy Class with its greater seat comfort and superior cabin service will remain an integral feature within the new SWISS Senses air travel experience. With its generous almost one-meter pitch, SWISS Premium Economy continues to set industry benchmarks in terms of both its overall comfort and its seating quality.
SWISS Economy: greater comfort through smart design
Economy Class travelers can also look forward to tangible enhancements with the new SWISS Senses cabin. The comfortable new seats are highly functional and, thanks to their optimum construction, offer considerably more at-seat space. Every seat also features a more than 13-inch high-resolution screen; and a Bluetooth connection for the traveler’s own headphones and USB ports round off the product offer.
Further images can be found in our newsroom, and additional information on SWISS Senses here.
All of SWISS’s new Airbus A350-900s will be delivered with the new SWISS Senses cabin installed. The new cabin concept will also be gradually extended to SWISS’s existing Airbus A330-300 and Boeing 777-300ER aircraft fleets,
Tags:SWISS Heike Birlenbach