Key Data Points:
- A majority (66%) of Americans surveyed intend to take at least one overnight leisure trip this summer more than 50 miles away from home. |
- – Those surveyed are planning an average of 2.4 trips this summer.
- |- Most (90%) will travel within the U.S. for their next trip, with Florida (10%) and California (9%) topping the list of popular domestic destinations. Next on the list includes Pennsylvania (6%), New York (5%) and Ohio (5%).
- 60% plan on traveling via personal or rental vehicle.
- – 23% plan to rent a vehicle either as their primary mode of transport or upon arrival to their vacation destination.
- – Baby Boomers (63%) and Gen X (65%) are the most likely to travel by road for their next summer trip.
- – Millennials (25%) and Gen X (23%) are more likely than Baby Boomers (16%) to rent a vehicle to either drive to their destination or to use on arrival.
- The top reasons a third of Americans (34%) don’t currently have travel plans are personal financial reasons (39%), the economy/inflation (35%) and the cost of hotel/accommodations (16%).
- Nearly two-thirds (62%) of U.S. summer travelers surveyed are cutting expenses to budget for their next trip
- – The most common expenses they are reducing are dining out, buying new clothes, or ordering takeout.
- Of those cutting back on expenses to afford their summer trip, Millennials (75%) are more cost-conscious than Gen X (60%) or Baby Boomers (48%)
- – 41% of Millennials are worried about the cost of their summer trip vs Gen X (31%) and Baby Boomers (23%)
“People are continuing to prioritize travel, and our research shows an increased interest in road trips this summer,” said Bridget Long, Senior Vice President, North American Operations, Enterprise Mobility. “The road trip is a quintessential summer experience, and our extensive network of neighborhood locations makes it easy for travelers to explore and experience all this great country has to offer.”
*U.S. residents ages 18-70 (n=1,071); use minimum of 2+ qualifying non-personal modes of transportation in past 12 months: e.g., car rental, ride hailing, car sharing, train, airplane, etc.
Tags: Bridget Long, Enterprise Mobility
