Whether guests have a single hour or an entire afternoon, Conrad Hotels & Resorts provide tailored experiences unique to each destination – taking into account individual tastes, preferences, and available time to help uncover the soul of a place through its people, culture, and local stories. The new brand program reflects a growing desire among luxury travelers to invest in itinerary-driven experiences during their travels. According to Hilton’s recent trends report, 67% of travelers like to have a daily agenda for their trip, with 20% looking for outdoor adventures and 1 in 5 looking to try new restaurants or culinary experiences in their travels. Each 1/3/5 itinerary will be crafted by and bookable through the Conrad Concierge, and will provide a highly localized activity meant to make a lasting impact.
“At Conrad Hotels & Resorts, we believe that luxury travel is about how you experience a destination throughout your stay,” said Dino Michael, SVP & global head, Hilton Luxury Brands. “With the launch of Conrad 1/3/5, we’re empowering our guests to discover new perspectives through curated, time-tailored experiences that go beyond the expected. Whether guests want to enjoy a quick tour or embark on a full afternoon of local discovery, this program reflects our commitment to offering meaningful, memorable experiences that connect them more deeply to the world around them.”
Available at the Concierge desk, the Conrad 1/3/5 program will be localized by each property, allowing every hotel to bring the concept to life in its own distinctive and culturally relevant way.
Tags: Barron Hilton, Conrad Hotels and Resorts, Dino Michael, Hilton Luxury Brands
