Accor Ahead | Building the Future of Hospitality with Loyalty

 

Loyalty Unlocking the Potential of an Integrated Loyalty Ecosystem

As guests’ expectations continue to evolve toward seeking more unique and authentic experiences, the hospitality sector is responding by offering tailored services before, during, and after hotel stays.   Loyalty and reward programs play a crucial role in meeting this growing demand. With more than 675 million members in 2024, hotel loyalty programs serve as valuable levers to bridge the gap between hotels, experiences, and entertainment by creating a single, integrated ecosystem. For hospitality companies and hotel owners, these programs are powerful business drivers that boost revenues and enhance brand visibility through a unified approach spanning multiple categories, services, and devices.

ALL Accor has embraced this approach for the past five years with its all-in-one booking platform and loyalty program. The program recently celebrated its 100 millionth member and introduced Kylian Mbappé as its brand ambassador. ALL Accor connects guests to over 5,600 hotels, 7,700+ unique experiences, and 110+ partners worldwide, all within a fully integrated hospitality ecosystem.   " Just five years after its successful launch, ALL Accor has proven to be a unique asset in strengthening guest connections and driving customer retention. As we continue to innovate, ALL Accor is delivering incremental growth for our hotel owners and our Group." Alix Boulnois Chief Commercial, Digital & Tech Officer, Accor

Accor is more committed than ever to anticipating and meeting the evolving needs of travelers. By delivering exceptional guest experiences and continuously innovating our services, we strengthen our position as a global leader in the hospitality industry. Find out more about ALL Accor’s milestone

Driving the Future of Loyalty Discover how ALL Accor is creating connections and driving growth

Delivering Star-Quality Experiences for All With Kylian Mbappé as brand ambassador and symbol of the brand’s spirit of connection and care, ALL Accor has launched its new campaign, “Don’t Be Guest, Be A Guest Star” - celebrating every guest’s unique value by offering star-treatment and exceptional services.  " Everyone deserves to feel special. We all deserve unique moments, no matter who we are or where we come from." Kylian Mbappé French Professional Footballer

1/3rd of every Accor room booking worldwide is made by an ALL Accor member Enhancing Digital Experience for a Seamless Journey  Digital innovation adds more flexibility, simplicity and personalization to the ALL Accor loyalty program for guests, while also offering owners more visibility and value. Discover how long-term loyalty relations can drive revenue and growth.

Building a New Generation of Loyalty Personalizing loyalty requires a delicate balance between data and a more “personal” touch. Dive deeper into this transformation with Mehdi Hemici, Chief Loyalty & Ecommerce Officer at Accor and Ravindra Bhagwanani, Managing Director at Global Flight.

Elevating Experiences Through Partnerships Airlines. Banking. Car rental. Each partner provides an additional touchpoint to connect with guests and enhance their experience, within Accor’s hospitality ecosystem to create incremental value and revenue for owners and partners.