At the beginning of June 2025, SJM Resorts took part in the “Experience Macao” roadshow, a lively event themed “Macao Wonder”. Organized by the Macao Government Tourism Office, the showcase ran from June 6 to 8 at Siam Paragon in Bangkok, aimed at boosting awareness of Macau’s multifaceted tourism appeal.
The initiative spotlighted Macau’s enriched “Tourism+” concept, bringing attention to SJM’s diverse hospitality services. Before the official roadshow launch, SJM had already engaged in a travel industry seminar and trade fair on June 5 at Siam Kempinski Hotel Bangkok, reinforcing its ambition to grow within Thailand’s travel sector.Exclusive Promotions and Show Highlights
SJM drew visitors with exclusive luxury hotel packages and limited-edition gift sets, specially crafted for the event. Attendees had a chance to win exceptional rewards through a lucky draw, including an all-expense-paid journey to Macau. Winners would enjoy top-tier experiences such as MICHELIN-starred dining, immersive cultural activities, family-centered entertainment, and tranquil spa indulgences at both Grand Lisboa Palace Resort Macau and Grand Lisboa Macau.
A Culinary Journey Through Macau
One of the major attractions was Macau’s culinary identity, which was elegantly showcased by SJM’s flagship venues: Grand Lisboa, Grand Lisboa Palace, and the newly launched Kam Pek Market on San Ma Lo. These locations exemplify Macau’s global reputation for culinary excellence. The menu offerings ranged from MICHELIN-rated gourmet dishes to refined French cuisine, creative Cantonese interpretations, high-end Japanese selections, and authentic local street food. This celebration of gastronomy reinforced Macau’s designation as a UNESCO Creative City of Gastronomy.
Artistic and Cultural Exploration
The Grand Lisboa Palace Art Gallery, a newly established cultural fixture within the Grand Lisboa Palace complex, debuted with an exhibition titled “The Lisboa, Stories of Macau”. The exhibit aimed to reflect Macau’s vibrant blend of Eastern and Western influences, showcasing over 500 years of local history, iconic architecture, and traditional customs through interactive displays.
Visitors could also explore “The Lisboa Collection”, a curated set of rotating exhibitions. The first in the series, “Chinese Treasure: Qing Dynasty Court Art”, offered rare insight into Qing-era artifacts, drawing from the prestigious collections of SJM and STDM. This exhibit brought historical Chinese art to life for modern audiences.
Family Fun Meets Cultural Learning
Families attending the event were introduced to a refreshing blend of education and entertainment. At Grand Lisboa Palace, children and adults could dive into the AI Wonderland, an interactive zone highlighting the power of artificial intelligence in an engaging format. Meanwhile, the Martial Arts Arena emphasized traditional Chinese cultural values through exciting activities.
In addition, GLP Arte hosted creative workshops, allowing families to participate in artistic and festive crafts, further enriching their Macau experience. This multi-generational offering perfectly supported the “Tourism + Education” ethos that SJM promotes.
Wellness and Relaxation at Its Finest
For those looking to relax, Grand Lisboa Palace was introduced as a wellness haven. Home to three Forbes Travel Guide Five-Star spa centers – including The Spa at Grand Lisboa Palace, The Spa at THE KARL LAGERFELD, and The SPA at Palazzo Versace Macau – visitors were invited to enjoy deeply revitalizing treatments. These luxury spa services focused on premium skincare, combining elegance and tranquility to rejuvenate both body and mind.
Special Hotel Packages for Limited Time
In conjunction with the roadshow, SJM unveiled limited-time accommodation packages, available from June 6 to August 31, 2025. These offers catered to a range of travelers—from families to couples and leisure seekers. The accommodations spanned three unique properties: the award-winning Grand Lisboa Palace Macau, the iconic THE KARL LAGERFELD MACAU, and Asia’s first Palazzo Versace Macau.
Each package came with additional perks such as meal vouchers, shopping coupons, and access to themed activity zones, allowing guests to fully immerse themselves in a lavish Macau holiday. These exclusive stays offered a personalized and unforgettable experience, adding a layer of convenience for visitors planning their summer getaway.
Exciting Giveaways and Booth Activities
To add more excitement, SJM lent strong support to MGTO’s lucky draw campaign, which featured coveted prizes like the “Joyous Family Package” and the “Palazzo Versace Macau Experience Package.” At the SJM booth, visitors were greeted with special giveaways and had the chance to meet “Sam the Rooster,” the cheerful mascot bringing smiles and engagement to families and young travelers.
A Deep-rooted Dedication to Tourism
With a history spanning over sixty years, SJM Resorts has long been a cornerstone of Macau’s tourism industry. Their dedication to promoting cultural richness, hospitality innovation, and global collaboration was clearly on display throughout this roadshow. By emphasizing the diversity and depth of Macau’s “Tourism+” vision, SJM reaffirmed its commitment to helping position Macau as a premier destination for global travelers.
Through initiatives like this, SJM continues to align with the Macao SAR Government’s mission of turning the city into a “World Centre of Tourism and Leisure,” promising further collaboration in future promotional efforts.
Tags: SJM Resorts Experience Macao roadshow, “Macao Wonder”, Macao Government Tourism Office, Siam Paragon in Bangkok, Grand Lisboa Palace Resort Macau
