PCEB Meets Cambodia Airways in Phnom Penh to Support Launch of Direct Flight to Penang

 Phnom Penh, Cambodia: The Penang Convention & Exhibition Bureau (PCEB), representing the State of Penang, conducted a courtesy visit and strategic meeting with Cambodia Airways on 17 June 2025 at the airline’s headquarters in Phnom Penh. The engagement was held ahead of the highly anticipated launch of the airline’s inaugural direct flight service connecting Phnom Penh and Penang. Led by Mr. Ashwin Gunasekeran, Chief Executive Officer of PCEB, the visiting delegation included Ms. Siti Sarah Ismail, Head of Sales & Marketing, and Mr. Terry Neoh, Marketing & Communications Manager. The meeting served as a key platform to discuss collaborative efforts to support the successful launch and long-term sustainability of this new route. 

Discussions focused on potential marketing collaborations, joint initiatives to raise awareness of the new connection, and opportunities to foster deeper ties between Penang and Cambodia. The PCEB delegation met with senior representatives from Cambodia Airways, namely Mr. Guowei Bai, Executive Deputy General Manager; Mr. Daniel Li, Deputy Director of the Marketing Committee; and Ms. Sok Ravy, Assistant to the CEO SOB of Cambodia Airways. The Phnom Penh–Penang direct flight is set to officially commence operations on 26 June 2025, with services operating twice weekly, every Thursday and Sunday. This new route marks a significant milestone in enhancing regional connectivity, particularly for business and corporate travellers seeking convenient access between Cambodia and northern Malaysia. As Penang continues to position itself as a dynamic hub for business events, investment, and innovation, the direct air link with Phnom Penh is set to enhance its standing within Southeast Asia’s corporate travel landscape. Beyond convenience, the route will serve as a catalyst for deeper bilateral ties — fostering business partnerships across tourism, MICE, trade, and creative sectors, while opening doors to meaningful cross-border collaborations and industry exchange

In addition, the shared cultural and heritage values between Penang and Cambodia — both home to UNESCO-recognised sites — open new doors for cultural tourism and heritage-based exchanges. With George Town in Penang and the historical richness of Phnom Penh and Siem Reap, this connection strengthens appreciation and exploration of Southeast Asia’s diverse yet intertwined cultural legacies. The route also offers strategic value as a transit option for business travellers, providing seamless access between Cambodia and northern Malaysia, while linking them to the broader ASEAN region through Penang’s expanding network of regional and international connections.

 To ensure the route’s success, PCEB will explore strategic collaborations with Cambodia Airways and other partners to promote the service and enhance awareness among key target markets. These efforts are designed to support the long-term viability of the route and encourage stronger two-way engagement between Penang and Cambodia.

 This initiative complements the Penang State Government’s broader efforts to enhance international connectivity, promote economic cooperation, and support the growth of the business events and tourism sectors. With Penang’s strategic location, modern infrastructure, and vibrant economic ecosystem, the direct Phnom Penh–Penang link presents new opportunities for growth, investment, and regional integration. 

 For more details on the direct flight by Cambodia Airways, please visit www.cambodia-airways.com

Tags: Phnom Penh, Cambodia, State of Penang,  The Penang Convention and Exhibition Bureau (PCEB),   northern Malaysia, Cambodia Airways