The company anticipates strong growth for StudioRes in the coming years, with more than 40 properties across the U.S. and Canada anticipated to open by the end of 2027. With a fast-to-market construction prototype, the brand offers owners and developers a turnkey opportunity with a bundled fee model and is expected to become Marriott’s most affordable cost-per-key product to develop and build, according to the company.
“Since unveiling StudioRes only two years ago, we have been thrilled by the reception among owners and franchisees, and we are proud to celebrate this milestone with Concord Hospitality and Whitman Peterson,” said Leeny Oberg, CFO/EVP, development, Marriott International. “We designed StudioRes to provide terrific value for customers with an innovative room design and highly efficient operating model for long-term stays. The fast adoption of the brand also demonstrates the power of the Marriott Bonvoy ecosystem and the importance of our strong developer relationships, while underscoring our continued commitment to providing lodging options for every traveler, price point and trip purpose.”
The 124-key StudioRes Fort Myers offers studio-style rooms with one or two beds, a lounging area and a kitchen with a stovetop, microwave and full-sized refrigerator. Amenities include communal spaces, an outdoor patio, a fitness center, food and beverage vending, WiFi, streaming access and workspaces.
The hotel is five miles from Southwest Florida International Airport and is near Sanibel and Captiva Island, Manatee Park, Lakes Park and the Caloosahatchee River.
Concord Hospitality currently operates nearly 80 properties within the Marriott Bonvoy portfolio and expects to develop more than 40 StudioRes properties, spanning several dozen submarkets in major U.S. cities.
“Concord Hospitality’s longstanding relationship with Marriott has been defined by strategic alignment, mutual trust and a shared commitment to quality,” said Mark Laport, CEO/president, Concord Hospitality. “Our role in supporting the shaping of Marriott’s next-generation hotel prototypes speaks to the strength of that relationship. The grand opening of the first-ever StudioRes property is a significant milestone—not only for Marriott, but for Concord as we continue to lead in developing high-performing, scalable hospitality assets that meet the evolving needs of today’s extended-stay traveler and deliver long-term value for our investment partners.”
Paul Novak, partner, Whitman Peterson, added, “We are proud to have collaborated with Marriott in the development of its newest brand and in bringing the very first StudioRes to life. The opening of StudioRes Fort Myers marks my fourth inaugural Marriott brand opening—following Courtyard by Marriott, Fairfield Inn by Marriott and the first U.S. Aloft hotel—and it’s a privilege to continue that legacy. Whitman Peterson is very confident in StudioRes’ high-growth potential, with several others in our pipeline.”
Tags: Leeny Oberg, Marriott International Inc. StudioRes Fort Myers, Concord Hospitality Whitman Peterson, Paul Novak, Mark Laport
