Sylvia Lee, Director of the Taiwan Tourism Administration’s San Francisco Office, which manages the Western Canada market, emphasized the deep bond Canadians share with nature and outdoor activities. At the TTA booth, Taiwan’s Cycling Route No. 1 took center stage, showcasing ten essential cycling spots throughout the island.
“Taiwan’s stunning geography and vibrant ecology make it a dream come true for outdoor explorers,” said Lee. “Cycling through Taiwan’s charming towns allows travellers to fully experience the island’s culture, hospitality, and natural beauty.”
The Taiwan booth became an instant favorite at the event, attracting curious explorers and future travelers. Airline and travel partners, including China Airlines, One Dream Travel, and I & J Travel, were present to offer insights, travel deals, and tailored itinerary suggestions. Attendees also had the chance to engage with interactive exhibits and receive exclusive Year of the Snake lantern giveaways, offering a glimpse of Taiwan’s iconic Lantern Festival. Visitors were also treated to a preview of the 2026 festival, which will be held in Chiayi County, an event not to be missed for cultural enthusiasts.
Birdwatching enthusiasts were also catered to, with information about Taiwan’s prime birdwatching destinations. The Taiwan Tourism Administration (TTA) also introduced the inaugural World Bird Fair, which will be held in Taichung from September 19-23, 2025.
Taiwan’s increasing popularity in North America was evident, with visitor numbers from the region reaching 763,000 in 2024, marking a 23% increase from 2023, and surpassing pre-pandemic figures. Canada continues to be Taiwan’s second-largest market in the Americas, thanks to its safe, seamless travel experience, diverse attractions, and warm hospitality. Through engaging with Albertan travelers at significant events like this, the TTA continues to promote Taiwan’s tourism brand and strengthen ties with local industry stakeholders.
For those planning to visit southern Taiwan, a special buy-one-get-one-free offer on high-speed rail tickets south of Taichung is available through KKDay and Klook. Additional offers for rail, metro, and shuttle bus tickets, extending beyond Taipei, are available on the Taiwan Pass app (twpass.tw). Travelers with a layover of 7 to 24 hours can also enjoy free half-day tours through halfdaytour.
Taiwan’s dynamic presence at the Calgary Outdoor Adventure & Travel Show reinforced its position as a must-see destination for nature lovers and adventure seekers. Alberta’s travel community left the event inspired and eager to explore the natural beauty, cultural depth, and unforgettable experiences Taiwan has to offer.
