UEFA Champions League pushed Madrid room rates to February highs

 

ARLINGTON, VA. – Helped by a pair of UEFA Champions League matches, Madrid’s hotel industry posted its highest February average daily rate (ADR) and revenue per available room (RevPAR) on record, according to preliminary data from CoStar. CoStar is a leading provider of online real estate marketplaces, information, and analytics in the property markets.

February 2025 (year-over-year % change):

• Occupancy: 71.5% (-0.4%)
• ADR: 153.35 euros (+10.6%)
• RevPAR: 109.71 euros (+10.1%)

The market’s metrics spiked when Real Madrid played Manchester United on Wednesday, 19 February: occupancy (84.9%), ADR (182.47 euros) and RevPAR (154.96 euros). The second highest daily performance levels were posted when Real Madrid faced Atlético on Saturday, 8 February: occupancy (81.9%), ADR (171.63 euros) and RevPAR (140.61 euros).

Madrid also hosted Iberzoo Propet (25-28 February), which pushed occupancy to 80.9%, and ADR and RevPAR to 162.20 euros and 125.91 euros, respectively.

Overall, the market’s daily occupancy levels remained above the 60% mark on all but three days during the month.

Tags: CoStar Madrid