Premium economy Spark by Hilton brand surpasses 100 open hotels milestone

 

MCLEAN, VA. – Spark by Hilton, the fastest launch-to-open brand in the history of Hilton, has surpassed 100 open hotels, achieving the feat less than 18 months after welcoming its first property. With a robust pipeline of more than 230 hotels and many conversions currently under way domestically and internationally, the rapid growth and appeal of this category-disrupting brand demonstrates Hilton’s commitment to building a hotel brand for every guest and every stay occasion.

“Surpassing 100 open hotels is a proud moment worth celebrating, and the Spark by Hilton team with our strong community of owners and developers have accomplished so much in such a short time,” said Alissa Klees, brand leader, Spark by Hilton. “I look forward to many more firsts and milestones as this trailblazing brand continues to reimagine what a budget-friendly hotel stay should be.

The brand, aimed at the aspirational and value-seeking traveler, is ideal for business and leisure guests. Offering a simple, inspired design with bright lobby spaces, comfortable guest rooms and a complimentary breakfast, the conversion-friendly, premium economy brand delivers reliable essentials and friendly service for every guest at an accessible price point. As the brand’s trading portfolio continues to grow at pace, here’s a closer look at some of the most recent Spark hotels to open their doors:

• Spark by Hilton Bentonville: It offers a strategic location in one of Northwest Arkansas’s most dynamic markets, catering to both business and leisure travelers. Just 10 minutes from the Walmart Home Office and under four miles from Bentonville City Square and the renowned Crystal Bridges Museum of American Art, the property is ideally positioned for convenience and cultural exploration.
• Spark by Hilton Santa Nella: Conveniently located off I-5, the hotel is well-positioned to serve travelers seeking both accessibility and comfort. The property offers easy access to popular local spots and outdoor attractions, including the San Luis National Wildlife Refuge and Pacheco State Park. With amenities such as a fitness center, an outdoor pool, and a complimentary breakfast, the hotel is designed to meet the needs of today’s modern travelers while delivering a reliable and budget-friendly stay experience.
• Spark by Hilton Hershey Near the Park: Three miles from Hersheypark, The Hershey Company, and Tanger Outlets, the hotel offers a convenient base for travelers seeking sweet adventures. The hotel provides easy access to the area’s top attractions, while pet-friendly accommodations and thoughtful amenities make this property an inviting choice for guests looking to relax and recharge during their Hershey getaway.

  

  Family guestroom

  
  

A Sparkling Achievement

Since its launch in 2023, Spark by Hilton has been at the forefront of innovation and uniquely positioned to grow and scale quickly. The growth of the brand accelerated following the inaugural opening of Spark by Hilton Mystic Groton in Mystic,  Connecticut, and the momentum continued with other notable firsts, including welcoming the first new-to-Hilton owner with Spark by Hilton Houston Bush Intercontinental Airport, the brand’s first international property with Spark by Hilton London Romford and its first hotel in Canada with Spark by Hilton Toronto Markham, along with the first signings in Austria and France. Additionally, Hilton has signed a strategic licensing agreement with Olive by Embassy to open 150 Spark by Hilton hotels across India, marking the brand’s debut in Asia Pacific.

Tags: Alissa Klees, Spark by Hilton, Hilton