Visit Qatar participated in the Outbound Travel Mart (OTM) 2025, held from January 30 to February 1 at the Jio World Convention Centre in Mumbai, with a strategic focus on expanding its presence in the Indian and Asian travel markets. The event, a prominent travel trade show, allowed Qatar’s tourism arm to highlight the country’s diverse attractions, rich cultural experiences, and exceptional offerings, which appeal particularly to Indian travelers.
Building Key Partnerships with Indian Travel Industry
The three-day trade show served as an ideal platform for Visit Qatar to establish key partnerships with tour operators, travel agents, and industry decision-makers. This engagement was particularly significant as Qatar aims to further consolidate its position as a top destination for Indian tourists. The event provided an opportunity to foster stronger relationships within the Indian travel sector, which is one of Qatar’s major source markets.
Expanding Qatar’s Reach in the Indian Outbound Market
Qatar achieved a remarkable milestone in 2024, welcoming over 5 million international visitors. India, accounting for 8.3% of Qatar’s total arrivals, is the country’s second-largest source market. Given the substantial growth potential in outbound travel from India, OTM 2025 was a key moment for Visit Qatar to enhance its appeal to Indian travelers. The event was not only a chance to promote Qatar’s tourism offerings but also a way to attract a larger share of this lucrative market.
By participating in events like OTM, Visit Qatar aimed to leverage the increasing interest in the country and solidify its presence in the broader Asian market. Through such platforms, Qatar can align itself with industry trends and understand consumer behavior better, ensuring that the offerings continue to resonate with Indian tourists. These collaborations are expected to drive Qatar’s tourism growth and attract a more diverse set of travelers.
A Spotlight on Qatar’s Tourism and Hospitality Partners
This year, Visit Qatar’s booth at OTM featured a range of tourism and hospitality partners who showcased Qatar’s high-end services, cultural experiences, and growing event calendar. The aim was to promote Qatar as a destination that offers a blend of modernity and tradition, with an emphasis on luxury experiences, cultural festivals, and regional events. From exquisite hotels and fine dining experiences to a booming calendar of international events, Qatar aims to cater to a wide spectrum of tourists looking for both adventure and relaxation.
Qatar’s Ongoing Efforts to Enhance its Global Tourism Profile
Looking ahead, Visit Qatar continues to focus on elevating Qatar’s international profile, with a long-term strategy of strengthening its tourism value chain. This includes expanding the country’s appeal as a key destination for meetings, incentives, conferences, and exhibitions (M.I.C.E) while offering unique cultural and leisure experiences. Through platforms like OTM, Visit Qatar plans to remain an integral part of the global tourism conversation, ensuring that the country remains a top choice for travelers from India and other countries.
Qatar’s tourism strategy is supported by its strong presence in international markets through digital platforms, marketing campaigns, and international offices. By engaging in trade events, Visit Qatar is increasing awareness of the country’s rich cultural heritage, luxury experiences, and its exciting attractions, all of which cater to the growing demand for tourism in the Middle East. The tourism sector’s contribution to the Qatari economy continues to grow, and participation in events like OTM reinforces Qatar’s commitment to attracting international visitors.
Global Impact on Travelers
For travelers, Qatar’s growing presence at international events such as OTM is a sign of the country’s commitment to offering a wide variety of world-class tourism options. The collaboration between Qatar and travel professionals from across Asia will open new doors for Indian travelers looking for a diverse and affordable getaway. With the emphasis on luxury and cultural experiences, travelers can expect even more curated offerings and seamless travel packages that will make Qatar an attractive destination for both short getaways and longer stays.
Qatar’s focus on the Indian market also means that Indian travelers can expect more tailored packages, smoother visa processes, and enhanced travel services. As Qatar increases its tourism efforts, it will likely inspire more travel between the Middle East and India, enhancing cultural exchange and tourism flows.
Visit Qatar’s participation in OTM 2025 marks a significant step in the country’s efforts to strengthen its foothold in the Indian and Asian travel markets. The partnerships formed at the event are expected to yield long-term results, enhancing Qatar’s tourism sector and expanding its appeal to global travelers.
Tags: Visit Qatar, Outbound Travel Mart (OTM) 2025, India, Indian travelers