News in Brief

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 U.S. airlines offer waivers as winter weather affects travel

Winter storms are expected to disrupt travel as winter weather is headed for the Northeast and Midwest. Alaska, American, Delta, JetBlue, Southwest and United issued travel advisories and offered passengers rebooking flexibility.

 Full Story: ABC News (1/5),  Forbes (tiered subscription model) (1/6),  

Super Bowl FanFest events planned in 30 cities

(Getty Images)

The National Football League will hold FanFest celebrations in all 30 of its markets in the lead up to Super Bowl LIX, as stadiums transform into entertainment venues Feb. 9 with live music, local chefs and meet-and-greets with current and former players. "Super Bowl LIX is the most anticipated sporting event of the year but few get to experience it in person; we wanted to bring that collective excitement and energy to fans across the country with once-in-a-lifetime access they'll never forget," said Leslie Berland, executive vice president and chief marketing officer at Verizon, which is sponsoring the events.

 Full Story: Sports Travel Magazine

San Francisco tourism poised for rebound in 2025

San Francisco's tourism industry is expected to rebound in 2025 after a challenging 2024 marked by low visitor numbers and hotel labor strikes. The city is set to host high-profile events such as the NBA All-Star Game and NCAA March Madness, and convention bookings are increasing, with Microsoft Ignite scheduled for November 2025.

 Full Story: Travel Weekly (1/6) 

Travel trends point to search for meaning Predictions from travel firms like Airbnb and Booking.com have identified coming trends for 2025 that indicate travelers continue to look for meaningful experiences. "Travel trends like stargazing, holiday romance, nostalgia tourism, sleep tourism, digital detoxes and so on show us that people are searching to be reconnected to something bigger than themselves," said Jasmine Bina, CEO of Concept Bureau and an analyst of consumer  Solo women travelers opt for adventure More women are traveling solo, especially older women, and their adventure travel bookings are showing particular growth. 'There's an emerging space that's normalizing and encouraging travel for older women, particularly for those whose partners may not be able to travel with them, or for women who have lost a partner,' said Renata Haas, head of adventure operations for North America at Natural Habitat Adventures.  Full Story: Rolling Out (1/2),  MSN/Daily Mail (1/2)  Sports, events and less TikTok? Influencers in 2025 TikTok may face decreased traffic this year even if the government doesn't ban it, while long-form video, sports influencers and combined influencer-customer events could become more popular. Other trends influencer marketing professionals expect include platform and brand extensions and a reduced focus on single creators.  Full Story: Marketing Brew (1/3)  Google plans significant AI ads upgrades this year Google Ads' 2025 plans include significant upgrades to its AI, such as creative marketing tools and improved cross-channel measurement, says Vice President Brendon Kraham. The company will also try to take its search behavior technology beyond keywords to create multimodal experiences.  Full Story: Search Engine Land (1/2)