The MoU was formally signed on November 29, 2024, at PATA Headquarters in Bangkok, by PATA CEO Noor Ahmad Hamid and VNU Asia Pacific General Manager Chaisong Churitt.
Mr Hamid emphasised the importance of technology in shaping the travel and tourism industry, stating, “This collaboration with VNU Asia Pacific, a distinguished PATA member, leverages their extensive expertise in staging tech-related events across the Asia Pacific region. Timely and relevant, this inaugural event will address the growing demand for travel technology, cybersecurity, cross-border payments, and the broader evolution of the travel and tourism industry.”
“VNU Asia Pacific is honoured to partner with PATA, an organization that has been instrumental in promoting sustainable growth in travel and tourism across the Asia-Pacific region,” said Mr Churitt. “Through this partnership, we aim to create a meaningful impact by providing a platform where industry professionals can explore emerging trends, build strategic alliances, and embrace the innovations shaping the future of travel and tourism.”
The first-ever Travel & Tech Asia 2025, hosted by VNU Asia Pacific, will be a major B2B trade fair focused on advancing travel technology in Thailand and the broader Asia Pacific region. With an emphasis on digital transformation, sustainability, and smart tourism, the event aims to be a key platform for industry leaders to collaborate, drive innovation, foster sustainable development, and build strategic alliances.
“The inaugural Travel & Tech Asia 2025 is more than just an exhibition—it represents a turning point for the travel and tourism industry,” noted VNU Asia Pacific Vice President – Business Panadda Kongma. “This platform will redefine how we travel and connect with the world while reinforcing tourism as a key driver of economic growth in the Asia-Pacific region.”
Tags: Noor Ahmad Hamid, Pacific Asia Travel Association, Chaisong Churitt, VNU Asia Pacific Bangkok, Thailand
