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Τρίτη 5 Νοεμβρίου 2024

Singapore Cruise Center Enhances Ferry Travel Experience with SITA’s Innovative Technology Partnership

 As Singapore solidifies its reputation as a top-tier maritime center, SITA, a world leader in travel and transport technology, has entered into an agreement with the Singapore Cruise Center (SCC) to transform the passenger experience at both the Tanah Merah Ferry Terminal (TMFT) and HarbourFront Ferry Terminal (HFFT). This collaboration will see SITA implement cutting-edge technology solutions, including Smart Path hardware and Flex as a Service, at these terminals.

SITA’s Smart Path technology, featuring biometric-enabled kiosks, self-service bag drop stations, and automated gates, aims to elevate the travel experience at TMFT and HFFT. Additionally, SCC will integrate SITA’s Flex as a Service across all passenger processing points, ensuring dynamic, flexible operations and creating a foundation for developing custom applications for passengers. These enhanced terminals, serving as key entry points to the Riau Islands and the southeastern coast of Peninsular Malaysia, are anticipated to accommodate over 7 million passengers annually.

Sumesh Patel, President of Asia Pacific at SITA, said: “Seamless travel, by air, sea, or land will be one of the drivers of growth for the travel and transport industry, with transport hubs seeing a need to quickly digitalize their infrastructure to remain ahead of the curve. At SITA, we help these transport hubs do just that through our innovative solutions. Singapore Cruise Centre is a clear example of this, as it shows how technology can make passenger processing more efficient, secure, and enjoyable.” 

The project will see the deployment of 45 SITA Smart Path Kiosks across both terminals, laying the groundwork for future biometric authentication aligned with the OneID initiative. Additionally, 10 SITA Smart Path Bag Drop units featuring SITA’s advanced TS6 Kiosks will enhance the efficiency of the bag check-in process, while 13 newly installed SITA Smart Path Gates will facilitate smoother boarding operations.

SCC will implement a new cloud-based Departure Control System (Cruise and Ferry Operation System) integrated through SITA Flex. This initiative is set to greatly enhance passenger processing efficiency and open new opportunities for the future of the maritime passenger sector.

Lee Siew Kit, Vice President of Technology and IT at SCC, said: “We are happy to partner with SITA to bring aviation technologies to the maritime passenger industry so that we can provide similar seamless and future contactless experiences for our ferry, fly-ferry and fly-cruise passengers. The new technology will help the eco system streamline processes, and scale to handle more passengers through our terminals in the future.” 

Julian Panter, CEO of SmartSea, added: “The maritime sector is currently around a decade behind the air transport industry in terms of digitalization of its terminal and passenger processing infrastructure. This partnership with Singapore Cruise Center is an important step for digitalizing the maritime industry, helping it to reach new levels of technology in passenger processing. At SmartSea, a SITA company, we’re embarking on a journey to bring the same technological innovation that revolutionized air travel to the maritime world.”

Tags: Sumesh Patel, SITAJulian PanterSmartSea,

Lee Siew KitSingapore Cruise Center