From the backlash against over-tourism to the rise of Frontier Travel and the ‘Tofu Tourism’ movement, the travel trends identified by Lemongrass not only reflect current societal shifts but also a glimpse into the future of travel.
The report concludes with certainty that travel is always changing, and it is inherently intertwined in societal-level issues and movements.
Tara Schwenk, Head of Content Marketing and Search at Lemongrass said: “Our 2025 Travel Trends report paints a picture of an industry in transition, where sustainability, ethical considerations, and a desire for authentic experiences are at the forefront of traveller’s minds.
As the global tourism landscape continues to evolve, it’s clear that these trends are not just fleeting fads but indicative of a broader shift towards more responsible and intentional travel.
Positively, the travel industry is increasingly responding with action, which is crucial in shaping the future of global tourism, ensuring that it remains a force for good in the years to come.”
Here are the travel trends that will shape 2025…
- Go Home, Tourists! Destinations Respond to the Fallout of Poorly Planned Tourism
- Going Where No One Has Gone Before
- Epic Overland Train Expeditions
- Transformational Holidays, But Make Them Ethical
- The Ongoing Luxury + Sustainability Struggle
- Cool-Cationing’s Ripple Effects Redefine Seasonality
- Fan Fares Ignite Event Tourism
- Grounding Getaways: The Movement That Earths People
- Sustainability: The Ultimate Risk Manager
- Data and Divination: Bridging Tech Medicine and Traditional Healing
- Agritourism Grows Up as Travellers Go Back – and Give Back – To the Land
- Travel Choices Reflect Lifestyle Realities – Micro and Macro Travel
- Destination Dupes
- Tofu Tourism
- Repurposing City Design
- Neurodiverse Travel
