Delta Sync seatback is now available on five fleet types as part of the first phase of the rollout: all A321ceos, , A320s, A319s, most 75Ds and many 738s, representing 40% of total in-flight entertainment enplanements. With more than 165,000 seatback screens across Delta’s fleet – the most of any U.S.-based carrier – the airline expects to begin expanding the product to additional fleet types soon.
“We have introduced customers to a seatback product that is meaningful and relevant to how they go about their lives,” says Julieta McCurry, VP of In-Flight Entertainment and Connectivity Strategy. “SkyMiles Members have already logged in to Delta Sync seatback more than a million times, enjoying personalized content and seamless guidance through their travel day.”
Customers can also look forward to a major in-flight entertainment software release on their seatback, which includes updates like a new kids’ entertainment view, reimagined flight tools and more, as well as platform performance and stability improvements.
“We’ve learned a lot from our customers in the first year of Delta Sync seatback,” McCurry says. “Most importantly, we’ve learned that Delta has our finger directly on the pulse of what they want – a seamless, elevated and personalized in-flight experience. Our focus remains on listening, learning and innovating to deliver exactly that.”
Harnessing the power of connectivity
First announced at CES 2023, Delta is carrying out its industry-leading commitment to bringing fast, free Wi-Fi presented by T-Mobile to its entire global fleet. Today, fast, free Wi-Fi is available to SkyMiles members on more than 90% of Delta’s domestic fleet and is rolling out to international routes. But connectivity for all is just the beginning. Delta Sync seatback is one example of how Delta is using the power of that connectivity to provide even more value to customers.
“We’re seeing that access to Delta Sync seatback improves the overall in-flight entertainment experience, with SkyMiles Members who log in reporting higher satisfaction than those who don’t,” McCurry says. “And access to free Wi-Fi hasn’t cannibalized the demand for seatback content. The opposite, in fact – consumption of seatback content has increased from 2023 to 2024. Customers increasingly want a multi-device experience like they’re used to at home.”
Delta Sync seatback users can expect several new features as part of the latest software release, including new ways to help streamline day-of travel.
The new My Flight experience is a one-stop-shop for all day-of-travel related information, including real-time flight tracker, connecting flight status, 3D route maps and airport maps for wayfinding. The new Kids Experience is a place to find and explore content, music and games curated for Delta’s youngest travelers (Note: Delta Sync seatback login is not required to access the new Kids Experience.) Seat numbers are now prominently displayed on the seatback screens to help customers find their seats during boarding. Real-time notifications continue to bring personalization to the forefront: Delta Sync seatback will now inform customers when fast, free Wi-Fi is available for their personal devices. Customers can now use their mobile device to provide flight-specific feedback via new survey QR code on Delta Sync seatback.
New network, content and more on your seatback screen
Delta Sync seatback is upgrading the in-flight entertainment experience by highlighting Delta Studio content in new and intuitive ways that weren’t previously possible. The dynamic multi-tile home screen, along with content and collection spotlights, puts Delta’s industry-leading, hand-picked content front and center, offering customers a more prominent and accessible viewing experience.
Whether customers are enjoying these features on a Delta Sync seatback-equipped flight or exploring one of the other 165,000 seatback screens across Delta’s fleet, there’s something for everyone to discover.
Now boarding: BBC News on Live TV
Starting this September, BBC News will join the list of premier channels on Delta’s live satellite TV1, giving customers free access to the broadcaster’s trusted global journalism.
“BBC Studios has been a valued partner to Delta for many years, working with us to bring diverse and premium content to travelers of all ages,” says Ekrem Dimbiloglu, Managing Director, In-Flight Entertainment and Connectivity. “We’re proud to elevate the partnership in a new way by adding BBC News to our live TV lineup and strengthening our commitment to offering global content to our customers as they travel to destinations around the world.”
Tags: Julieta McCurry, Ekrem Dimbiloglu, In-Flight Entertainment, Delta Air Lines
