Officially opening hours ahead of LFC's first home match on August 25, the new lounge design offers a fresh and unique experience that blends Japanese hospitality with the excitement of English football. Reflecting the serenity and luxury of JAL's service, the lounge design was inspired by elements of Japanese nature and architecture, seen in the use of timbers, soft lighting, and clean lines with modern contemporary furnishings throughout.
The Japan Airlines Lounge, occupying the former 1892 hospitality space, will be open during Liverpool FC home matches.
Quote from Junko Sakihara, Deputy Vice President Customer Experience, Japan Airlines:
"We are thrilled to launch the Japan Airlines Lounge at Anfield, marking an initial key step in our multi-year partnership with Liverpool FC. This lounge uniquely blends Japanese hospitality with football, uniting two cultures that value tradition, excellence, and community. We look forward to building a strong connection between our brands."
The lounge unveiling is part of a broader partnership between Japan Airlines and Liverpool FC, united by a shared commitment to caring for people and communities. Additional collaborations will include joint efforts through the LFC Foundation, which already kicked off with a youth soccer clinic in Philadelphia during LFC's U.S. preseason tour. Additional programs are planned for Thailand and other regions, further strengthening ties between the two global brands.
The Japan Airlines Lounge opening celebration included Japanese cocktails like the Yuzu Sour setting the tone for an evening of elegance. Guests were given a sense of the Japan Airlines Premium experience through a roving hospitality cart offering caviar and sake. To finish, a classic Japanese pairing of whisky and dessert was served. Personalized gifts including engraved chopsticks and luggage tags were given to commemorate the unveiling.
Tags: Junko Sakihara, Japan Airlines, Liverpool Football Club (LFC)
