The all-in-one cloud-based golf management software simplifies golf operations by pulling together tee sheet management, membership management, retail inventory and sales, plus online tee time bookings within the same easy-to-use system. As part of the company’s wider experience management system, EMS Golf provides hoteliers and golf resort managers an industry-leading unified product with resort-wide integration.
The platform was trialled by four leading resorts, with proven benefits such as reducing the reliance on costly OTAs to fill tee times.
Mal Rennie, Chief Revenue Officer at Journey, said: “Our aim is to help resorts drive their profitability. With the addition of EMS Golf to the Journey portfolio, resort owners are now in a position to select a single platform to manage their guest experiences… We know that if it’s a part of your hotel business that can be managed, it can be monetised – and EMS Golf makes it convenient and simple for resorts to maximise their return on and off the course – greater volume, better margins, stronger data.”
Charlie Grabe, Journey’s Director of Golf, said: “By centralising resort operations, EMS Golf leads to happier members, more revenue, and more efficient operations.”
Key features of EMS Golf include: online tee sheet bookings (for members and visitors) and management; a POS with inventory management; membership profiles and sales; and payments (including deposits and levy in a single payment gateway).
Used as part of Journey’s EMS, the technology integrates into a resort’s wider tech stack, eliminating frustrations caused by disjointed systems and streamlining operations for staff across the business.
“EMS Golf will change the game for golf operators and hoteliers,” said Rennie. “By unifying all the key areas of leisure, a guest can now have a total resort experience. Consolidating their operating system with a best-in-class booking and management platform, hoteliers are able to increase direct channel bookings and drive more revenue.”
Tags: Charlie Grabe, Mal Rennie, Journey
