It saw a huge sales increase of 160% during May 2024.
UK and Irish guests took advantage of the programme to secure their next cruise holidays.
The MSC Future Cruise Programme allows guests to book their next cruise onboard with benefits such as a reduced deposit, onboard credit and double MSC Voyagers Club points.
Guests booking onboard also have up to a year to decide on the cruise destination and travel dates.
Travel agents also benefit with commissions from any subsequent onboard bookings during the original cruise the agent booked.
Steve Williams, Director of Sales at MSC Cruises said: “With the Future Cruise Programme, the next cruise holiday starts before the current one ends.”
“I’m delighted to see our guests enjoying their holiday so much that they choose to book with us again while still onboard.”
Williams said Yacht Club bookings were especially popular in May, and customers were choosing longer cruises.
