This partnership, initially established in The Hague in 2019, aims to strategically target and secure business events that align with the interests of both destinations. The collaboration entails:
- Coordinated sales efforts across various platforms, including participation in industry events.
- Collaborative research and data analysis focusing on sectors of mutual interest.
- Identifying prospective clients who would find value in both cities.
- Facilitating introductions to historical clients of each city who may be interested in the other.
The renewal coincided with a notable visit from Ottawa’s Mayor to London, underscoring Ottawa’s enduring commitment and close ties to the European business events and travel sector.
Michael Crockatt, President & CEO, Ottawa Tourism, expressed his enthusiasm for the continued collaboration, stating, “This renewed agreement marks not just a continuation, but a strengthening of our fruitful partnership with The Hague & Partners Convention Bureau. Over the past five years, we have seen remarkable mutual benefits, new business wins and commercial growth as part of the partnership. This was particularly true during the challenging times of the COVID-19 crisis, during which we were able to share best practice and knowledge to support each other.”
Bas Schot, Head of The Hague & Partners Convention Bureau, echoed these sentiments: “Our collaboration with Ottawa Tourism is a testament to international cooperation and innovation. A particular example is the creation of the Hybrid City Alliance, which was born out of the Ottawa / Hague collaboration but went on to include more than 25 cities around the world, leading to the winning of an ICCA Best Marketing Award, setting a benchmark in the global meetings industry.”
Mark Sutcliffe, Mayor of Ottawa concluded: “Ottawa and The Hague were brought together by history more than 75 years ago. We have built an incredible relationship that has led to some terrific results. This agreement will ensure our successful collaboration continues and that we will work effectively together to attract events and visitors to both cities. I’m excited to see the results for both Ottawa and The Hague.”
Tuesday’s renewal not only commemorates past accomplishments but also charts the path for future cooperation, guaranteeing sustained success and innovation in the business events and travel sector for both cities.
In addition to the MOU signing, Monday witnessed Ottawa welcoming over 150 event professionals and travel trade experts from the UK in London, showcasing the full spectrum of what Ottawa has to offer.
Tags: Michael Crockatt, Ottawa Tourism, Bas Schot, The Hague & Partners Convention Bureau, Ottawa Tourism News, Ottawa travel news, The Hague tourism news, Travel Event news, Travel news, Mark Sutcliffe, Ottawa
