The move comes following a partnership with IAG Loyalty to adopt Avios – the loyalty currency used by Finnair’s oneworld partners’ airline loyalty programs.
These include British Airways Executive Club, Qatar Airways Privilege Club, and Iberia Plus.
Launched in 1992, the Finnair Plus loyalty program has over four million members worldwide.
The enhanced spend-based program gives members more opportunities to earn extra rewards like upgrade benefits when reaching certain point limits within their existing tier.
They will get increased collect and use opportunities from later in spring.
As part of the investment, Finnair has also increased the number of award seats on flights.
The airline now guarantees at least four award seats on Finnair flights within Europe and eight on Finnair long-haul flights.
Finnair Plus members can also benefit from complimentary internet access for messaging on Finnair’s short-haul European flights operated with the narrow-body Airbus fleet, regardless of their tier status.
This benefit has already been in place since November 2023, and is already proving popular with Finnair Plus members.
Ole Orvér, Finnair’s CCO, said: “Adopting Avios as our new loyalty currency will bring great new benefits to our four million Finnair Plus members worldwide.”
“We are always looking for new ways to enhance the customer proposition to earn the loyalty of Finnair’s most loyal customers.”
Later this spring, customers will also have the opportunity to transfer Avios between Finnair Plus and British Airways Executive Club accounts with a 1:1 ratio.
This gives access to British Airways Executive Club’s network of rewards and partnerships, such as travel experiences and online shopping.
The Finnair Plus loyalty program is now spend-based, rather than by the number of flights flown by its members.
The new loyalty currency, Avios, is collected, and members are able to move from one tier to another based on the money spent on flights and travel extras.
Tier limits have been revised to reflect the switch to Avios and the new spend-based earn of tier points.
