“The opening of the Omni PGA Frisco Resort represents an important milestone, not only in my career but for all of SB Architects given the size, scale and innovative vision of this impressive project,” said SB Architects’ SVP/Principal, Bruce Wright. “It’s rare to get an opportunity to work with so many talented partners to create a true multifaceted project that will have such a profound impact on the future of golf as well as the City of Frisco, TX. I’m so proud of the collaborative effort to transform this site not only into a world-class golf resort but a destination for excitement and gathering that will be enjoyed by so many for years to come.”
Throughout the pedestrian-focused property, the architectural design is warm, approachable and contemporary to reflect the future-thinking approach of the development. Distinctive massing, courtyards and layered natural materials were utilized to create a warm and welcoming atmosphere. The use of stone, large overhangs, wood detailing and ironwork all work together to create a modern contemporary feel. With golf at the heart of the resort, the guestrooms are positioned to prioritize views of the two championship courses: Fields Ranch East and Fields Ranch West.
The design challenge for Omni PGA Frisco Resort was to develop a destination resort of a residential scale and balance to accommodate 500 rooms and the significant group meeting space that is a signature of Omni Hotels & Resorts. SB Architects approached the challenge by creating smaller districts within the resort, weaving in pauses for reflection along the way to break up the scale of the project and keep people engaged with the architecture. The pedestrian-friendly environment is centered around the sport of golf but thoughtfully programmed as the Texas version of a boardwalk, with activities and events along the retail corridor that are designed to be equally engaging to non-golfers.
Created in collaboration with design partners; Robert Glazier; interior designer, Jeffrey Beers International; and general contractor Brasfield & Gorrie; the resort is slated to become a leading destination for golf, providing an unparalleled experience for all visitors. In addition to the luxurious guestrooms, the property offers private ranch homes with dramatic views of two 18-hole championship golf courses designed by Beau Welling and Gil Hanse. Additionally, the resort features a lighted 10-hole short course and two-acre putting green, a Lounge by Topgolf, PGA Coaching Center and a practice facility anchored by a clubhouse and entertainment district. The result is a development that provides a full deck of offerings, providing multiple layers of different experiences—ones that can last for an evening out or for a 10-day stay.
“We set out to create an environment and destination that not only caters to the world-class golf aficionados, but also to the general public to whom golf might not be the draw,” said Regan Holton, VP, SB Architects’ Dallas office. “The Dallas Fort Worth (DFW) region is thriving with innovation and optimism, this portfolio-defining project galvanized SB Architects to launch our Dallas office. With a marquee set of clients in Texas, we’re excited to continue to pursue local opportunities.”
Tags: Brasfield & Gorrie, Bruce Wright, Jeff Smith, Jeffrey Beers International, Kurt Alexander, Omni PGA Frisco Resort, Regan Holton, SB Architects
