Number one on people’s travel wish list is Spain, with 29.3% of respondents saying they plan to visit in 2022[ii]. Offering sun, sea and sand aplenty, Spain has long been the UK’s favourite holiday destination and usually attracts over 18 million of us each year.
Moving up to second place – and topping the list of long-haul destinations – is the USA, which reopened its borders to UK tourists in November 2021. Almost 1 in 5 (18.1%) people plan to travel there this year, with New York and Florida among the most popular destinations.
Two further long-haul destinations that are rising in popularity are Australia (5.1%) and Canada (4.5%), both up two places from last year to eighth and ninth respectively. Offering breath-taking landscapes, incredible wildlife and cosmopolitan cities to explore, their increased popularity points to two trends ABTA expects to see in 2022 – people catching up on travel by booking a holiday of a lifetime and taking the time to reconnect with family and friends abroad (see Travel in 2022 report).
The classic European holiday havens of France (17.8%), Italy (16.4%) and Greece (10.1%) round off the top five, all promising world-renowned culture and gastronomy as well as lots of options for a sunshine-filled beach getaway during the summer months.
While Portugal (8.7%) and Germany (8.2%) remain the sixth and seventh most popular locations, Turkey (4.0%) has moved up two places to the tenth most popular destination this year. This increased popularity could be due to the exceptional value for money it currently offers UK holidaymakers as the Turkish lira has fallen considerably against the pound.
The relaxation of the UK’s testing requirements today will make travel more accessible – from 7 January fully vaccinated travellers no longer need to take a pre-departure test when returning to the UK. The day two test will change from PCR to lateral flow on 9 January. To help people book and travel with confidence, ABTA is advising holidaymakers to book with an ABTA Member for expert advice and guidance.
With research showing people are 30% more likely to use a travel professional now than before the pandemic, primarily for their guidance with Coronavirus travel requirements (47%) followed by the security of a package holiday (46%)[iii], ABTA expects to see more customers turning to travel professionals to book their long-awaited trips this year.
Graeme Buck, Director of Communications at ABTA – The Travel Association said that January is typically when people start to plan their holidays for the year ahead, so we’d encourage anyone who is thinking of booking a holiday to speak with an ABTA Member. Whether they’re looking to visit one of these popular destinations or somewhere else entirely, our Members are experts at finding the best holiday for their customers – and at a competitive price.
They’ll also be there to look after their customers every step of the way, from doing all the research to keeping them up-to-date with any restrictions or changes they need to be aware of, so they can book and travel with confidence.
Tags: ABTA, New York, Travel association, destinations, European holiday
