According to the , one thing is clear - Leisure travel is making a big comeback, nearing pre-pandemic levels, with some areas like Miami and Virginia Beach even seeing more bookings than in 2019. The new report outlines other clear trends like:
- Online Travel Agencies are a top pick for travel bookers - Consumers are looking for convenience when booking their travel, with online travel agencies like Expedia and Kayak taking the highest market share of monthly search volume in August 2021
- There is a clear winner in the crowded motel space - Wyndham is leading the online conversation for motels, owning more than 22% of the monthly search volume thanks to their utilization of specific search optimization tactics
- Consumers are seeking out new adventures - African safaris have taken off as a consumer favorite vacation with search volume increasing by more than 239%, thanks to the socially distant nature of this adventure
- Millennials are changing the way they travel - 73% of millennials indicated that they are more likely to rent or purchase an RV in the future, with RV related search terms increasing by 110% and “outdoorsy rentals” a 1614% increase.
